Here at YouthBeat, we focus not just on the products youth consume, but also on their well-being. Bullying remains a topic of concern for youth and parents, despite programs like the Random Acts of Kindness days and the Kindness Rock Project.
In this climate, brands have the opportunity, if not the responsibility, to encourage pro-social behaviors as well as tell youth stories of caring and kindness. We asked youth and parents from our YouthBeat survey their thoughts on bullying. The YouthBeat team compiled this factsheet.