Here at YouthBeat®, we’ve been surveying youth for more than a decade. We had Millennials in our data set when they were teens, and we have Generation Z now. This gives us the unique ability to…
In December, Donna Freitas wrote a compelling essay for the New York Times. The topic? The relative lack of presence of religion in young adult (YA) literature, and the taboo of presenting characters…
A host of hobgoblins haunted our halls, hungry for treats. They were spellbound as they eyeballed oodles of ice cream in all sorts of flavors. Sadly, no newt.
We’d like to thank all of our families…
Business Insider published an article this summer about industries and brands who are at risk because they’re losing ground with Generation Z compared to their Millennial customer base.
Have you noticed that every young person today seems to be tethered to a mobile device? Whether they’re watching YouTube videos, playing Fortnite, or streaming Netflix, technology has made…
If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people…
It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move. It’s an important notion, not just for burning off energy and getting…
As we draw near Father’s Day this year, it’s worth noting that dads are more hands-on than ever, taking a team approach with moms to parenting. In 2017, more than 8 in 10 dads report being “very” or…
