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Finding Your Generational Identity

Finding Your Generational Identity

Mary McIlrath, Senior Vice President

Here at YouthBeat®, we’ve been surveying youth for more than a decade.  We had Millennials in our data set when they were teens, and we have Generation Z now.  This gives us the unique ability to…

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A Comment on Teens and Religion from YouthBeat®

A Comment on Teens and Religion from YouthBeat®

Mary McIlrath, Senior Vice President

In December, Donna Freitas wrote a compelling essay for the New York Times. The topic? The relative lack of presence of religion in young adult (YA) literature, and the taboo of presenting characters…

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Halloween, YouthBeat-Style

Halloween, YouthBeat-Style

A host of hobgoblins haunted our halls, hungry for treats. They were spellbound as they eyeballed oodles of ice cream in all sorts of flavors. Sadly, no newt. We’d like to thank all of our families…

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Generation Z: Redefining What Makes a Hot Brand

Generation Z: Redefining What Makes a Hot Brand

Mary McIlrath, Senior Vice President

Business Insider published an article this summer about industries and brands who are at risk because they’re losing ground with Generation Z compared to their Millennial customer base. 

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Infographic: Media Usage by Kids, Tweens, and Teens, 2014-2017

Infographic: Media Usage by Kids, Tweens, and Teens, 2014-2017

Mary McIlrath, Senior Vice President

Have you noticed that every young person today seems to be tethered to a mobile device?  Whether they’re watching YouTube videos, playing Fortnite, or streaming Netflix, technology has made…

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YouthBeat Celebrates World Emoji Day!

YouthBeat Celebrates World Emoji Day!

If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people…

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Youth Get Physical in the Summer Sun

Youth Get Physical in the Summer Sun

Mary McIlrath, Senior Vice President

It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move.  It’s an important notion, not just for burning off energy and getting…

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YouthBeat Salutes Fathers and Father Figures of All Kinds

YouthBeat Salutes Fathers and Father Figures of All Kinds

As we draw near Father’s Day this year, it’s worth noting that dads are more hands-on than ever, taking a team approach with moms to parenting.  In 2017, more than 8 in 10 dads report being “very” or…

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