In May of 2019, the National Center for Education Statistics (NCES) reported that high school graduation rates in the U.S. hit a new high in the 2016-2017 school year (most recent year available), up…
You probably heard about the 2018 “Tide Pods Challenge” phenomenon. Headlines screamed about the travesty sweeping the nation, in which teens declared that the brightly-colored detergent packets…
It was a whiz-bang dynamic week at the annual unveiling of thousands of new toys for youth, families, and adults. YouthBeat® sees a couple of other pundits focusing on pushing the technology forward…
Here at YouthBeat®, we’ve been surveying youth for more than a decade. We had Millennials in our data set when they were teens, and we have Generation Z now. This gives us the unique ability to…
In December, Donna Freitas wrote a compelling essay for the New York Times. The topic? The relative lack of presence of religion in young adult (YA) literature, and the taboo of presenting characters…
A host of hobgoblins haunted our halls, hungry for treats. They were spellbound as they eyeballed oodles of ice cream in all sorts of flavors. Sadly, no newt.
We’d like to thank all of our families…
Business Insider published an article this summer about industries and brands who are at risk because they’re losing ground with Generation Z compared to their Millennial customer base.
Have you noticed that every young person today seems to be tethered to a mobile device? Whether they’re watching YouTube videos, playing Fortnite, or streaming Netflix, technology has made…
