If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the…
Life for youth in the U.S. has changed dramatically in the past few days. Many school districts have closed; in some states, all of them. If your brand serves youth, or you know a school-aged…
It’s the year of inclusivity and sustainability on the toy front. We were impressed—the toy community has been listening to insights of the sort YouthBeat® provides.
Christopher M. Castillo, Digital Marketing Manager
Our YouthBeat® team was recently asked a question on social media from a real estate agent regarding what our research says that might help market real estate services better to Millennials and Gen Z.
What’s been interesting for YouthBeat® to observe over the last couple of years is how technology development has changed course. For most of the 20-tens, the race was on for toy and technology…
The turning of one year into another is a good time to reflect—in a child’s world in the U.S., the advancing of the school year over the summer may be the more relevant measure of milestones, but we…
The YouthBeat squad descended on Navy Pier in Chicago recently for the annual Chicago Toy and Game Week (ChiTAG). In comparison to the international Toy Fair event in New York every year, the…
This year, much like 2018, marked continuous evolution, even upheaval, in retail environments for youth. In the summer, Amazon once again hosted Prime Days, also known as “Black Friday in July…
