YouthBeat Speaks!

Halloween, YouthBeat-Style

A host of hobgoblins haunted our halls, hungry for treats. They were spellbound as they eyeballed oodles of ice cream in all sorts of flavors. Sadly, no newt. We’d like to thank all of our families…

Generation Z: Redefining What Makes a Hot Brand

Mary McIlrath

Business Insider published an article this summer about industries and brands who are at risk because they’re losing ground with Generation Z compared to their Millennial customer base. 

Infographic: Media Usage by Kids, Tweens, and Teens, 2014-2017

Mary McIlrath

Have you noticed that every young person today seems to be tethered to a mobile device?  Whether they’re watching YouTube videos, playing Fortnite, or streaming Netflix, technology has made…

YouthBeat Celebrates World Emoji Day!

If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people…

Youth Get Physical in the Summer Sun

Mary McIlrath

It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move.  It’s an important notion, not just for burning off energy and getting…

YouthBeat Salutes Fathers and Father Figures of All Kinds

As we draw near Father’s Day this year, it’s worth noting that dads are more hands-on than ever, taking a team approach with moms to parenting.  In 2017, more than 8 in 10 dads report being “very” or…

A Softer, Gentler Toy Fair

Mary McIlrath

Toy Fair 2018 was last week in New York, and was a pleasant surprise to YouthBeat (who is led by a somewhat tech-wary adult).  We’re excited to share some of the themes we noticed:

Kids and Technology: A Perfect Pairing?

Mary McIlrath

It was a long, strange week in Las Vegas.  Normally that sentence wouldn’t have anything to do with YouthBeat®, but last week’s Consumer Electronics Show (CES) changed all that.