It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move. It’s an important notion, not just for burning off energy and getting…
As we draw near Father’s Day this year, it’s worth noting that dads are more hands-on than ever, taking a team approach with moms to parenting. In 2017, more than 8 in 10 dads report being “very” or…
Toy Fair 2018 was last week in New York, and was a pleasant surprise to YouthBeat (who is led by a somewhat tech-wary adult). We’re excited to share some of the themes we noticed:
It was a long, strange week in Las Vegas. Normally that sentence wouldn’t have anything to do with YouthBeat®, but last week’s Consumer Electronics Show (CES) changed all that.
This week American students headed back to school after their holiday break. 2017 was a dynamic year in current events, many of which will impact the lives of these kids, tweens, and teens for…
American children have been detailing their December holiday dreams for generations. The first Sears Wish Book catalog was published in 1933, coincidentally, the same year my mother was born.…
At the Share.Like.Buy Conference this fall, we were honored to share findings from our YouthBeat® Global studies. And, we were struck by the portrait of Generation Z painted by the…
Every month, we ask YouthBeat® respondents what they want to be when they grow up. In the last few years, we’ve seen growth in STEM-based careers like “Scientist” and “Architect,” among both…
