It’s rated “E” for Everyone and has taken the world by storm in the few weeks since its launch. Unquestionably, Pokemon GO represents a breakthrough in augmented reality for adults. But, what is this…
Target made headlines in the July 2016 issue of Bloomberg Businessweek for turning to youth advisors to help them reconfigure their clothing offerings for kids. By doing this,…
Here at YouthBeat, we’ve been surveying youth for more than a decade. We had Millennials in our data set when they were teens, and we have Generation Z now. This gives us the unique…
Here at YouthBeat®, we value the importance of reading, and like those famous words from Dr. Seuss in Oh, The Places You’ll Go!, we believe reading is the gateway to a better future.
One of the questions we at YouthBeat® routinely get asked is, “What trends are impacting kids’ snacking?” Over the last few years, we’ve seen a few things going on that food producers need to know…
The way teen girls feel about their appearance can change on a dime. A kind word, a cruel one, even how many “likes” their latest selfie receives, can impact the way they feel in the moment. At…
