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C+R Blog

Is Pokemon Go for Kids?

Mary McIlrath, Senior Vice President

It’s rated “E” for Everyone and has taken the world by storm in the few weeks since its launch. Unquestionably, Pokemon GO represents a breakthrough in augmented reality for adults. But, what is this…

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C+R Blog

Trending: Ongoing Kid, Tween and Teen Feedback Panels

Mary McIlrath, Senior Vice President

Target made headlines in the July 2016 issue of Bloomberg Businessweek for turning to youth advisors to help them reconfigure their clothing offerings for kids. By doing this,…

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C+R Blog

Pearls of Wisdom: Millennial vs. Gen Z Editio

Spring is graduation season – a time of caps, gowns, diplomas, and graduation speeches, where speakers pass down ‘wisdom’ to the graduates.

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How “Z” Are You?

How “Z” Are You?

Mary McIlrath, Senior Vice President

Here at YouthBeat, we’ve been surveying youth for more than a decade.  We had Millennials in our data set when they were teens, and we have Generation Z now.  This gives us the unique…

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Honoring National Reading Month

Honoring National Reading Month

Here at YouthBeat®, we value the importance of reading, and like those famous words from Dr. Seuss in Oh, The Places You’ll Go!, we believe reading is the gateway to a better future.

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Kid Snacking Trends for 2016

Kid Snacking Trends for 2016

Mary McIlrath, Senior Vice President

One of the questions we at YouthBeat® routinely get asked is, “What trends are impacting kids’ snacking?”  Over the last few years, we’ve seen a few things going on that food producers need to know…

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Towards Teen Girls’ Self-Acceptance of Appearance

Towards Teen Girls’ Self-Acceptance of Appearance

Mary McIlrath, Senior Vice President

The way teen girls feel about their appearance can change on a dime.  A kind word, a cruel one, even how many “likes” their latest selfie receives, can impact the way they feel in the moment.  At…

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