This week American students headed back to school after their holiday break. 2017 was a dynamic year in current events, many of which will impact the lives of these kids, tweens, and teens for…
American children have been detailing their December holiday dreams for generations. The first Sears Wish Book catalog was published in 1933, coincidentally, the same year my mother was born.…
At the Share.Like.Buy Conference this fall, we were honored to share findings from our YouthBeat® Global studies. And, we were struck by the portrait of Generation Z painted by the…
Every month, we ask YouthBeat® respondents what they want to be when they grow up. In the last few years, we’ve seen growth in STEM-based careers like “Scientist” and “Architect,” among both…
The Journal of Child Development recently released a study showing that modern teens are exhibiting a slower developmental path in adopting adult behaviors like dating, alcohol use, working…
It’s August already, and Back-to-School is just around the corner. Plenty of families have already started the rush of shopping for school supplies and the all-important First Day of School new…
