At YouthBeat®, we’ve been talking about Generation Alpha to our clients since they began being born in 2010. They’re fundamentally different from Generation Z—and from the Millennials who are raising them. If your brand is in the family space already or wants to form a longer-term brand strategy for 2025, 2030, or beyond, now is the time to get acquainted with your current consumer and future shopper. Want to meet Gen Alpha? Give us a call, we’d love to introduce you!
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