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Custom Qualitative + Quantitative Research

Specialized solutions to help you steer your youth + family businesses in the right direction.

We have a full suite of custom qual and quant options which allow us to take any method we do with an adult population and adapt it for our youth. Our best-in-class syndicated services are backed by our unparalleled institutional knowledge about youth and families...allowing us to adapt to the changing needs of both clients and kids.

Coupled with experienced practitioners (including moderators with the gift and talent to connect with kids, tweens, and teens and elicit insight from them), makes our custom research of the highest quality.

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CUSTOM QUANTITATIVE

Our custom quantitative research leverages best practices in research with innovative approaches, all designed with youth and families in mind. Our research is developed and analyzed to account for the moral, social, emotional, cognitive, and physical developmental stages of kids to help our clients increase their fluency in the world of kids, tweens, teens, and parents.  

Some of the methods in our quantitative youth + family toolbox include:

  • Segmentation 
  • Product testing 
  • Concept testing 
  • A&Us 
  • Communications and Ad testing 
  • Tracking Advanced analytics like TURF, Max Diff, Conjoint, and more
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CUSTOM QUALITATIVE

Our moderators have the training and talent to connect with kids, tweens, teens, and parents to elicit meaningful insights. We tailor every discussion guide and activity to fit the developmental and language abilities of the target group, to set them up for success in expressing themselves.

Some of the methods in our youth + family toolbox include:       

  • Focus groups    
  • Parent/child tandem interviews     
  • Friendship interviews    
  • Ethnographies     
  • Mobile missions      
  • Short- and long-term online discussions, panels, and communities      
  • Ideation and co-creation

 

 

CHECK OUT OUR SYNDICATED SERVICES

Our YouthBeat® Umbrella includes a number of subscription services that provide a holistic view of youth + family culture and access to our cultural expertise.

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YouthBeat®'s twelve modules are fielded online every month to matched cohorts of U.S. kids, tweens and teens. Unlike other reports that conduct surveys only two or three times per year, YouthBeat® can track youth behavior and opinions both seasonally and semi-annually. Our continuous interviewing schedule tracks trends as they emerge, grow, and eventually decline - you won't be left marketing against a trend that has run its course or miss one that's just becoming hot.

         

Methodology:

  • YouthBeat® covers both the overall youth market and three key age targets:
    • Kids: Grades 1 through 4 (approximate ages 6 to 10)
    • Tweens: Grades 5 through 8 (approximate ages 10 to 13)
    • Teens: Grades 9 through 12 (approximate ages 13 to 18)
    • Twice a year we survey parents online on the same topics to gain insight into their perspectives on what matters with their children 

Topics include:

  • Activities & Hobbies
  • Electronic Devices and Cell Phones
  • Gaming and Video
  • Internet and Technology
  • Movies, Music & Reading
  • Money, Spending & Advertising
  • Shopping
  • Snacking, Food & Beverages
  • Social Awareness & Causes
  • TV

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Biannual online parent survey exploring the lives of preschoolers ages two-to-five. Today’s preschoolers and their parents aren’t satisfied with oversized baby things or ill-fitting kid stuff - they are a market all their own and with over 25 million of them, they demand to have products that meet their specific needs. YouthBeat® is now helping brands authentically understand this important segment by offering YouthBeat® Jr., a syndicated study of preschoolers ages 2-5 years old and their parents. 

Methodology:

  • YouthBeat® Jr. provides sound statistics on a long list of topics related to the real lives of preschoolers and their parents: 
    • Parenting styles, attitudes and choices 
    • Education
    • Food and beverages
    • Toys and play
    • Information sources
    • Technology and devices
    • Media and entertainment
    • Personal care and health
    • Shopping and spending
  • YouthBeat Jr. fields two online surveys a year among a nationally representative sample of both moms and dads of kids ages two-to-five years old.
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As YouthBeat® neared its 10th anniversary, we marked its growth by expanding our understanding of the lives of youth—and what it’s like to raise them—to a global one. Our goal is to help our partners develop product and communication strategies that meet the needs of youth and families in sensitive and relevant ways across countries of origin, while revealing global truths about the state of youth and families around the world.

  • Our 2016 edition covers the U.S., U.K., France, China, India, and Mexico
  • Our 2017 edition encompasses the U.S., U.K., France, and Germany

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Methodology:

  • YouthBeat® Global reveals key insights on a variety related to youth age-6-17 and their parents: 
    • Parenting styles, and concerns
    • Activities and play
    • Food and beverages
    • Information sources and news events
    • Technology and devices
    • Media and entertainment
    • Shopping and child influence
  • YouthBeat Global is an online survey sampled to be representative of households in each country among moms and dads of kids (age 6-9), tweens (age 10-13) and teens (age 14-17).