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Custom Qualitative + Quantitative Research

Specialized solutions to help you steer your youth + family businesses in the right direction.

We have a full suite of custom qual and quant options which allow us to take any method we do with an adult population and adapt it for our youth. Our best-in-class syndicated services are backed by our unparalleled institutional knowledge about youth and families...allowing us to adapt to the changing needs of both clients and kids.

Coupled with experienced practitioners (including moderators with the gift and talent to connect with kids, tweens, and teens and elicit insight from them), makes our custom research of the highest quality.

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CUSTOM QUANTITATIVE

Our custom quantitative research leverages best practices in research with innovative approaches, all designed with youth and families in mind. Our research is developed and analyzed to account for the moral, social, emotional, cognitive, and physical developmental stages of kids to help our clients increase their fluency in the world of kids, tweens, teens, and parents.  

Some of the methods in our quantitative youth + family toolbox include:

  • Segmentation 
  • Product testing 
  • Concept testing 
  • A&Us 
  • Communications and Ad testing 
  • Tracking Advanced analytics like TURF, Max Diff, Conjoint, and more
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CUSTOM QUALITATIVE

Our moderators have the training and talent to connect with kids, tweens, teens, and parents to elicit meaningful insights. We tailor every discussion guide and activity to fit the developmental and language abilities of the target group, to set them up for success in expressing themselves.

Some of the methods in our youth + family toolbox include:       

  • Focus groups    
  • Parent/child tandem interviews     
  • Friendship interviews    
  • Ethnographies     
  • Mobile missions      
  • Short- and long-term online discussions, panels, and communities      
  • Ideation and co-creation
  • Online “Unboxing” Play Labs

 

 

CHECK OUT OUR SYNDICATED SERVICES

Our YouthBeat® Umbrella includes a number of subscription services that provide a holistic view of youth + family culture and access to our cultural expertise.

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YouthBeat®'s twelve modules are fielded online every month to matched cohorts of U.S. kids, tweens and teens. Unlike other reports that conduct surveys only two or three times per year, YouthBeat® can track youth behavior and opinions both seasonally and semi-annually. Our continuous interviewing schedule tracks trends as they emerge, grow, and eventually decline - you won't be left marketing against a trend that has run its course or miss one that's just becoming hot.

         

Methodology:

  • YouthBeat® covers both the overall youth market and three key age targets:
    • Kids: Grades 1 through 4 (approximate ages 6 to 10)
    • Tweens: Grades 5 through 8 (approximate ages 10 to 13)
    • Teens: Grades 9 through 12 (approximate ages 13 to 18)
    • Monthly Say What? Video Journals for immediate topical feedback from youth
    • Quarterly we survey parents online on the same topics to gain insight into their perspectives on what matters with their children 
    • Twice a year we also engage parents with our Say What? Video Journals

Topics include:

  • Activities & Hobbies
  • Electronic Devices and Cell Phones
  • Gaming and Video
  • Internet and Technology
  • Movies, Music & Reading
  • Money, Spending & Advertising
  • Shopping
  • Snacking, Food & Beverages
  • Social Awareness & Causes
  • TV

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Biannual online parent survey exploring the lives of preschoolers ages two-to-five. Today’s preschoolers and their parents aren’t satisfied with oversized baby things or ill-fitting kid stuff - they are a market all their own and with over 25 million of them, they demand to have products that meet their specific needs. YouthBeat® is now helping brands authentically understand this important segment by offering YouthBeat® Jr., a syndicated study of preschoolers ages 2-5 years old and their parents. 

Methodology:

  • YouthBeat® Jr. provides sound statistics on a long list of topics related to the real lives of preschoolers and their parents: 
    • Parenting styles, attitudes and choices 
    • Education
    • Food and beverages
    • Toys and play
    • Information sources
    • Technology and devices
    • Media and entertainment
    • Personal care and health
    • Shopping and spending
  • YouthBeat Jr. fields two online surveys a year among a nationally representative sample of both moms and dads of kids ages two-to-five years old.
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