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Frozen Multi-Serve Meals: Consumer Insights That Grow Trial, Repeat, and Loyalty
overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
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Agile Solutions
Agile Research, AI Solutions, Concept Testing, CPG, Ecommerce, Financial Services, Food & Beverage, Qualitative Research, Quantitative Research, Retail, Shopper
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Agile Research System for Apparel, Ecommerce, and Retail: A Scalable Qualitative Program Across Two Divisions
overview Continuous Insights Program for Home and Apparel & Accessories C+R Research partnered with a leading omnichannel retailer to design and implement an agile, end‑to‑end qualitative insights system spanning their Home and Apparel & Accessories divisions. Over six months, the program transitioned from one‑off projects to a repeatable operating model that delivered continuous learning, rapid…
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Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
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Substantiating Packaging Claims for a Leading CPG company
overview A major CPG company sought to enhance one of its products by introducing new packaging claims that would resonate with consumers. To ensure these claims were credible and defensible, they partnered with us to design and execute a claims substantiation study. The goal was to determine which claims could be supported by consumer perception…
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