Applying Behavioral Science to Help Understand Shopper Decision-Making

Applying Behavioral Science to Help Understand Shopper Decision-Making

overview Using Behavioral Science to Guide Product Strategy A leading personal care company partnered with C+R Research to evaluate new product concepts for disposable underwear designed for older adults. The goal was to understand which product features most influenced shopper decisions in a club-store environment. By applying behavioral science principles—particularly around how people make decisions…

Optimizing Furniture Store Design with Eye-Tracking Research

Optimizing Furniture Store Design with Eye-Tracking Research

overview A national furniture retailer sought to modernize its brand and enhance the in-store experience by introducing a new concept store in a densely populated urban neighborhood. This location departed from the brand’s traditional suburban format, offering a smaller footprint and a more curated, lifestyle-driven presentation. The store featured distinct thematic zones, a reimagined furniture…

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

shopperpulse: Reveal What Truly Moves Shoppers—In Real Time

Where Neuroscience Meets the Shopping Aisle Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss. By combining…