Leveraging Longitudinal Tracking for Shopper Journey

Leveraging Longitudinal Tracking for Shopper Journey

overview A client with a large number of product categories was challenged with finding a partner with high-quality research standards to establish and maintain their longitudinal shopper insights tracker that would help them better understand these products’ purchase journey. Seeking deep experience in both shopper insights and tracking, the client came to C+R to design…

Understanding Chronic Pain Shoppers to Drive Retail Strategy

Understanding Chronic Pain Shoppers to Drive Retail Strategy

overview Building Retail Relevance in a Complex Pain Management Landscape A pharmaceutical company serving as the category advisor for analgesics (pain-relieving medications) partnered with a large retail client to elevate their positioning in the pain relief space. While the client had strength in traditional over-the-counter products, chronic pain shoppers were increasingly looking elsewhere—particularly to a…

Smarter Segmentation: Innovative Tools + Collaborative Strategies

Smarter Segmentation: Innovative Tools + Collaborative Strategies

this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…

From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

From Pampering to Practicality: Segmenting Today’s Pet Textile Shoppers

overview Building Brands Around What Pet Parents Want Today’s pet parents expect more than durability—they want products that reflect how they care for their pets as family. A leading pet textiles company recognized the opportunity to anchor its innovation and brand strategy in the diverse needs of these shoppers. The goal was to move from…

Redefining Home Textile Strategy Through Segmentation and Behavioral Insights

Redefining Home Textile Strategy Through Segmentation and Behavioral Insights

overview Aligning Brand Growth with Consumer Needs To stay relevant in a crowded category, a home textiles company needed more than product line extensions—it needed a clear view of unmet consumer needs. The goal was to shift from price-driven tactics to a strategy built around actionable insights, enabling smarter brand alignment, innovation, and channel activation….

Identifying Ways to Increase Website Engagement via Exploratory UX Research

Identifying Ways to Increase Website Engagement via Exploratory UX Research

overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…