Shopper Insights
filter by Industry Research Service
Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
shopper market research: driving a trifecta win
introduction Shopping today, from groceries and gadgets to clothing and cars, has become more complex than ever as product options proliferate and channel options explode and evolve. Navigating this new omnichannel landscape can pose a real challenge for manufacturers and retailers alike. We can help. C+R’s ShopperEyes consultants are experts in bringing forth a win-win-win…
