overview A cable TV channel targeting young children had previously defined segments of moms based on their awareness/familiarity and engagement with the channel. However, as the channel looked to expand into new categories beyond television, it realized the need for a more detailed and sophisticated segmentation. To address this need, C+R surveyed more than 2,000…
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…
overview A leading fast-food restaurant wanted to determine brand equity among a group of very young consumers – some as young as six years old. The restaurant was looking to understand how their brand stacked up to its competitors. To responsibly and effectively study these young consumers, C+R researchers knew they’d need to get creative….
overview The holiday toy shopping season is eagerly anticipated by children and parents alike. Children love playing with toys in-store and writing their wish lists; parents, in turn, rely on watching their kids at play to figure out which toys will be the biggest hit. However, the COVID-19 pandemic radically changed the 2020 shopping season….
overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…
overview After innovations in the market impacted their growth and market share, a major food manufacturer needed answers to strategic questions: How do we stay on top and grow the category as a leading brand in the marketplace? What customer segments haven’t we tapped? How do we revitalize our brand? Partnering with C+R, we applied…
overview As any parent knows, children can be finicky about food, and many kids struggle with change. When you find a food item or treat your child loves, it becomes a grocery list staple. A food and beverage manufacturer found themselves in a pickle when COVID supply chain issues meant a beloved treat included in…
overview Kids learn best when they are engaged and having fun. So how can a company that creates educational content ensure their products are as engaging as possible? Our client, a media company who produces kid-focused print and digital content, needed feedback from kids and parents to ensure their new products were on the right…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
