View the five key takeaways from our sixth and final live consumer roundtable!

On April 30, 2020, C+R hosted our sixth and final complimentary live roundtable discussion, but this time we spoke with consumers six weeks later to see what, if anything, had changed for them during the pandemic.  

We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.

Learn how your company/brand can support consumers during this constantly evolving time.

On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic. This week we met up with consumers from our first panel (conducted on March 26) to see what’s happened in the 6 weeks since we last heard from them. Here are 5 takeaways of what we learned: 

Are you interested in gaining a deeper, more intimate perspective on consumers’ evolving feelings, emotions and values that go beyond what the data from all of the many COVID-19 surveys are revealing? 

Here at C+R, we believe that gaining a first-hand, immersive view into consumers' lives right now is the key to forging the empathy necessary for your brands to connect with consumers in ways that will resonate with powerful authenticity.

Consumer Connections Series – The COVID-19 Chronicles

Moderated By Casey Sloan, Vice President, Qualitative Research

Watch our 2-minute video recap or listen to our podcast!

For our sixth panel in our Consumer Connections series, we spoke with consumers six weeks later to see what, if anything, has changed for them during the pandemic. 

View the five key takeaways from our fifth live consumer roundtable!

On April 23, 2020, C+R hosted another complimentary live roundtable discussion with consumers but this time we focused on the impact this pandemic has had on the family.

We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.

Learn the why, what, and how consumers are coping during this time with their family’s needs and wants.

Consumer Connections Series – The COVID-19 Chronicles

Moderated By Mimie Lund, Vice President, Qualitative Research

Watch or listen to our fifth live consumer panel in our Consumer Connections series where we discussed with consumers the impact this pandemic has had on the family. 

View the five key takeaways from our fourth live consumer roundtable!
 

On April 16, 2020, C+R hosted another complimentary live roundtable discussion with consumers but this time we focused on the Multicultural Consumer.

We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.

Learn about the unique challenges multicultural consumers are facing during this time.

The initial shock of the COVID-19 pandemic has mostly passed and panic has, to some extent plateaued, according to recently published research by The Ad Council. The threats are now known, and most Americans have shifted into coping mode; and unfortunately for many, survival mode.