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In this eBook, Communities and Panels: Unique and Tailored Solutions for Diverse Audiences and Insights, you’ll learn about the most effective recruiting techniques and innovative tools to uncover deep insights, as well as tips and tricks for engaging you, the client, and participants.
Generational research is always top of mind for our clients, and at C+R, we are constantly thinking about how behaviors vary from generation to generation. But understanding age is only one key component to consumers’ motivations and rationales. Cultural background, gender identity, and life stage are also important variables to consider when thinking through your target consumers. Demographic information can help us understand the ”what”; we also need the layered psychographic perspective and life stage context to truly understand the ”why.”
Join us for the next edition of our Emerge Smarter webinar series, where C+R’s Generational and Communities and Panels experts will discuss our newest offering in our Communities and Panels practice: Micro Communities.
In this discussion, you’ll learn:
In this Emerge Smarter webinar series, we brought together the thought leaders behind our qualitative and quantitative communities and panels for a lively discussion.
They discussed why this method is so popular, how the pandemic impacted research practices, and whether the trends they’ve seen over the past year and a half are here to stay.
On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain pandemic moment in time, as the Delta variant threatens to undo the recent progress made earlier this Summer.
While the pandemic shows signs of subsiding and in person research starts to return, online research still remains a promising method of conducting product testing. Consumer feedback on product prototypes is an area that many clients would like to address, with C+R offering a number of tailored approaches to address any and all needs.
C+R pioneered communities and panels over ten years ago. Since then, we’ve accumulated a wealth of knowledge on this research method.
Our eBook, The Diverse World of Communities and Panels, covers everything from the most effective recruiting techniques to the innovative tools we’ve discovered and tested to uncover deep insights. We’ll also share tips and tricks for engaging both clients and participants.
At C+R Research, we continue to be committed to helping you connect with consumers in a meaningful way during the COVID-19 pandemic. But now that consumers have settled into this new normal, what’s next? We provided our clients with opportunities to hear from consumers about new topics that are important to them during this time.
