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Alex Palermo, Hillary Stifler, Senior Research Director

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.  While attending this conference, we heard some things about the home improvement industry and the economy in general that got us thinking. This is one industry where consumers are also producers, and the evolving consumer journey must rise to this juxtaposition.

Brenda Hurley, Executive Vice President

We've identified some of today's most promising emerging consumer segments. These diverse groups span generations and cultures that brands should consider for their growth and buying power.

Brenda Hurley, Executive Vice President

There has been plenty of talk over the years about how the millennial generation is different from the rest and why it's important for companies, politicians - everyone to care about them. We partnered with The Agency to create a unique research community

Jane Ott, VP, Quantitative Research

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo