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Terrie Wendricks, Vice President

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

There were three takeaways from this presentation:

  1. Dig Deeper
  2. Keep Asking Questions
  3. Combining Big Data + Small Qual = Real Power

Let me first tell you the story that I heard from the presentation and then focus a little more on the third point. 

receipt data tracking research

ILLUMINATOR: HOW TO GET CLEARER SHOPPER INSIGHTS FOR YOUR BRANDS

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

receipt data tracking research

Illuminator: How to Get Clearer Shopper Insights for your Brands

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator™. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

Full-service marketing insights agency, C+R Research, has partnered with neuro-testing agency, CloudArmy, to include neuro insights into C+R Research’s rich toolbox of methods and services. With this partnership, C+R can design custom research across the spectrum of System 1 (implicit) and System 2 (explicit) thinking; resulting in deeper insights that marry consumers’ conscious and subconscious reactions.

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

I stood on the loading dock marveling at how the driver backed the trailer truck into the tight parking space to offload his cargo. What is it today? It could be several of any products I’m expecting. “Are you with C+R Research?” The driver bellows, while he begins the process of engaging the truck’s pneumatic lift-gate mechanism. This action signals to me that this is going to be a heavier load than usual.

Activation Workshops

Activation Workshops: Moving Research Off the Page Into the Real World eBook

This ebook outlines how Activation Workshops can stretch your research and research dollars.  It showcases several case studies that demonstrate how these workshops have been beneficial to our clients.

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.