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Darren Breese, Vice President

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

CopyIQ: The Perfect Blend of Qual and Quant to Test Creative

Dave Mastrofski

There is an exorbitant amount of time, money and energy put into developing your brand's advertising creative. So, how do you ensure that your advertising is hitting the mark? C+R Research's CopyIQ is an online and interactive research methodology that seamlessly blends innovation, art, and science to evaluate your brand's early-stage creative quickly and easily.

Emerging markets contain a large number of untapped consumers who are seeking novel products and they offer potentially lucrative opportunities for multi-national companies to grow their customer bases.

Matt Werner

A summary of key takeaways from the NY Quirk’s Event which includes thoughts on the adoption and use of machine learning, VR and big data in marketing research.

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

Emily Prozeller, Research Director

At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s

Emily Prozeller, Research Director

We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s