Segmentation Research: Elevating It From Good to Great
To market your product or service effectively, it’s important to identify the people who would find it most meaningful and, therefore, are most likely to buy. Segmentation research is a key step for any targeted strategy because it identifies clusters of people by similar attitudes, needs, motivations, etc. who are dissimilar to others. Armed with this information, your company can prioritize higher value segments, then create efficient marketing strategies and tactics that are appealing to different segments, targeting them at the “places” you are most likely to find them.