Using LiveHive to Develop and Optimize Positioning
overview What happens when a brand is innovating products that are so forward-thinking, they can’t even be produced with technology currently available? This was the challenge our client, a large beverage manufacturer, approached C+R for help with solving. They were developing an innovative and forward-thinking beverage product and needed to understand if the idea resonated…
Getting Quick Insights on Consumers’ Perceptions of Nutrients
overview Our client, a large food producer, has historically focused on acquiring insights about specific categories that they operate in, with lower priority on understanding broad, over-arching issues that cut across many different categories such as health and wellness. With this in mind, our client approached us to “test the waters” using C+R’s Sentiment Surveys….
Can a Major Food Brand Make In-Roads Among Multicultural Consumers?
overview In recent years, multicultural consumers have helped brands increase their sales. Many of these gains have come about due to companies’ efforts at outreach and a clear demonstration of how their products can enrich multicultural consumers’ lives. However, we know that not all multicultural consumers are alike. There are major differences between Asian, Hispanic,…
Mapping the Shopper Journey to Optimize Merchandising Strategies
overview Looking to innovate, a major food manufacturer needed to identify unmet needs and associated opportunities in the frozen snacks and appetizers category. They looked to C+R for help. OUR APPROACH A Mixed Methods Approach C+R used a combination of online qualitative and quantitative methods to explore the client’s research questions and pinpoint key findings….
Exploring E-Commerce Barriers Among Hispanic Shoppers
overview Although COVID-19 accelerated the adoption of online grocery shopping for many consumers, not everyone joined in at the same rate. Hispanic consumers, for example, did not adopt the trend at the same high rates as other ethnic groups. A leading food and beverage manufacturer looking to increase their online sales among Hispanic consumers wanted…
New Sparkling Water Concept: How to Appeal to Both Parents and Kids
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
Exploring the Path-to-Purchase Across a Variety of Channels
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
Fostering Creative Thinking in a Digital Space to Elicit Innovation
overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…
Gen Z: Understanding Brand Activism & Social Causes
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
