overview In recent years, multicultural consumers have helped brands increase their sales. Many of these gains have come about due to companies’ efforts at outreach and a clear demonstration of how their products can enrich multicultural consumers’ lives. However, we know that not all multicultural consumers are alike. There are major differences between Asian, Hispanic,…
overview Looking to innovate, a major food manufacturer needed to identify unmet needs and associated opportunities in the frozen snacks and appetizers category. They looked to C+R for help. OUR APPROACH A Mixed Methods Approach C+R used a combination of online qualitative and quantitative methods to explore the client’s research questions and pinpoint key findings….
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
overview Although COVID-19 accelerated the adoption of online grocery shopping for many consumers, not everyone joined in at the same rate. Hispanic consumers, for example, did not adopt the trend at the same high rates as other ethnic groups. A leading food and beverage manufacturer looking to increase their online sales among Hispanic consumers wanted…
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
overview Consumers’ perceptions of health and wellness have dramatically shifted in the last 5-10 years. Food and beverage habits, in particular, seem to be constantly evolving as dietary/lifestyle options proliferate. A global beverage company wanted to understand how these lifestyle/diet changes influence beverage behaviors, with the goal of wanting to revolutionize the beverage category for…
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview The National Pork Board’s (NPB) mission is to unite pork producers with key stakeholders and elevate U.S. pork as the global protein of choice by continuously and collaboratively working to do what’s right for people, pigs, and the planet. A few years ago, the National Pork Board adopted a new role: to provide the…
overview As any parent knows, children can be finicky about food, and many kids struggle with change. When you find a food item or treat your child loves, it becomes a grocery list staple. A food and beverage manufacturer found themselves in a pickle when COVID supply chain issues meant a beloved treat included in…
