We've all seen it - people taking photos of their meals at restaurants, snapping selfies at sporting events, messaging in the check-out line, and posting comments during television shows. Mobile technology gives you the opportunity to communicate with consumers wherever they are, whenever it works for them. Whether you want to understand usability issues, in-context drivers or barriers of choice, C+R uses mobile technology to help you capture and evaluate in-the-moment experiences with your consumers. In-the-moment insights can be obtained through surveys, discussions, journals, photos and videos, in or outside of a consumer's home, and ultimately, help your company to:
Uncover Their Path, Motivators + Barriers
There's no better way to capture rich insights than when consumers are "in-the-moment". Waiting a day or two to ask a person why they bought a certain product is a risk - they might not be able to recall. Consumers have a hard time remembering exactly what it was that made them want to buy a product. For example, how many times have you gone to the store with Raisin Bran" on your shopping list, but ended up grabbing "Honey Nut Cheerios" instead? Was it on accident? Was it on sale? Was it on display? Or did the package say something new or meaningful? When you have a shopper take pictures or videos using their mobile device, it forces the consumer to capture and document what is happening in that moment - which gives our clients a better understanding of their targeted consumers, what motivates them, and how and why they make certain choices during the buying journey.
Uncover Usability Issues.
It can be a real head-slapping moment when you realize that usability issues are keeping your company from reaching its sales or marketing goals. 'Usability' generally means that your customer can quickly and easily navigate your website or use your mobile app to find what they are looking for, regardless of whether they are shopping online or doing quick research on your product or service. Sending participants online for shopper missions can provide you with in-the-moment insights that will help you determine if your customers are having issues with your website or mobile app on their mobile phone, computer, or tablet.
Whether you want to understand usability issues, in-context drivers or barriers of choice, C+R Research uses mobile technology to help you capture and evaluate in-the-moment experiences with your consumers.