overview What happens when a brand is innovating products that are so forward-thinking, they can’t even be produced with technology currently available? This was the challenge our client, a large beverage manufacturer, approached C+R for help with solving. They were developing an innovative and forward-thinking beverage product and needed to understand if the idea resonated…
overview Our client, a large food producer, has historically focused on acquiring insights about specific categories that they operate in, with lower priority on understanding broad, over-arching issues that cut across many different categories such as health and wellness. With this in mind, our client approached us to “test the waters” using C+R’s Sentiment Surveys….
overview Competition among wireless service providers is increasing as mergers continue to narrow the playing field and technology advancements require quick strategic decisions to improve customer satisfaction. Maintaining relevance with current customers is even more critical for regional providers with a limited footprint and a smaller customer base. Given this, what can a regional wireless…
overview In 2012 (before “agile” was a buzzword in the consumer research space), a consumer insights department for a major financial services company asked C+R to develop a quick and efficient customized ad testing tool. Working closely with the client to understand the brand and communication objectives, we created a questionnaire and designed a reliable…
overview How do you glean in-depth results on a tight timeline without sacrificing depth of information? A top beverage company was looking for insights into the personal lives and needs of diners at a specific quick service restaurant (QSR) chain where their beverage products are sold. They wanted to better understand what consumers look for…
overview In recent years, the alcoholic beverage category has seen an influx of new entrants and products. So what can an established, well-known brand do to stay at the forefront of a crowded, ever-changing landscape? A large, well-known alcoholic beverage manufacturer needed a ready-made, cost-efficient way to conduct timely consumer research. Because their industry is…
overview A packaged goods company (CPG) in the construction and home décor categories wanted to conduct ongoing research with a hard-to-reach B2B target. The company was interested in engaging its elusive target alongside a more available consumer target to produce fast, effective insights. The research would support business decision making across both of their core…
overview Interest in non-dairy versions of common dairy products, like milk and cheese, has expanded in recent years among consumers looking to eat better and lead healthier lives. This behavior change has spurred innovation as brands—including those who have traditionally focused on dairy-based products—expand to reach these consumers. Our client, a well-known cheese manufacturer, sought…
overview Seeking a better way to stay abreast of online trends, a consumer-packaged goods company (CPG) in the household and personal care categories came to C+R. They wanted a system for providing teams with continuous access to insights that could inform key decisions and help build intuition across business needs and categories. C+R Research developed…
