overview Building Retail Relevance in a Complex Pain Management Landscape A pharmaceutical company serving as the category advisor for analgesics (pain-relieving medications) partnered with a large retail client to elevate their positioning in the pain relief space. While the client had strength in traditional over-the-counter products, chronic pain shoppers were increasingly looking elsewhere—particularly to a…
overview Agile Research That Shaped Breast Cancer Ad Messaging An ad agency supporting a pharmaceutical company needed to test advertising concepts for a new metastatic breast cancer (mBC) treatment. The challenge? Conduct qualitative research with a very specific patient population—within a matter of days. With our expertise and nimble recruitment approach, we were able to…
this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…
overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping experience before conducting a website prototype test via live, remote moderated interviews…
overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…
overview Our client, a renowned beverage brand, made the decision that in order to reach more consumers, they would need to diversify their offerings. As they embarked on the next phase of growth, they needed an updated campaign that leverages the brand power to drive the full brand portfolio holistically. The primary focus of the…
overview Our client, a global food manufacturer, wanted to better understand consumers’ attitudes and usage when it comes to ordering protein from casual and fine dining restaurants. Additionally, they wanted to understand how those consumers use this specific protein at home, with particular emphasis on the jobs to be done for protein, the retailers shopped,…
overview An alcoholic beverage client had noted a decline in sales volume but was unsure which of several factors could be at play. Using learnings from a previous qualitative project with C+R, the client decided to revamp some of the beverages in their flagship flavor to reverse the trend – and they wanted consumer feedback…
