overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
overview Our client, a leading financial institution, had previously conducted a large-scale quantitative study among Affluents from many different multicultural cohorts. Propelled by this research, they wanted to conduct a “deep dive” into understanding the financial behaviors and needs for one specific cohort – Asian Americans. Knowing that our CultureBeat division specializes in multicultural audiences…
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview A medical and research non-profit was developing a strategic plan to grow their base of charitable donors. To help with this initiative, they sought to gain a thorough understanding of the different motivations to support charitable organizations, as well as general attitudes and emotions associated with the act of giving. C+R created a multi-phase…
