About This Ebook Over the past year, the pandemic changed many things, especially the way qualitative research is conducted. In-person focus groups, in-home interviews, and in-store shop-alongs that are synonymous with “traditional” qualitative research have been put on hold due to safety concerns. However, despite social distancing requirements and travel restrictions, businesses still need to…
This event has ended. Please complete the form to view the recording About This Webinar This Webinar Has Now Ended. Please Complete The Form To Watch Now. Over the past year, the Coronavirus pandemic has changed how market researchers conduct qualitative research. This was particularly true for “traditional” or “in-person” qualitative researchers who had to become…
This event has ended. Please complete the form to view the recording About This Webinar Leading-edge tools and technologies created for qualitative research have helped us immerse with consumers in new ways. We are now able to uncover behaviors unobtrusively, dive deep into emotions, and explore attitudes and perceptions from multiple angles. Online qualitative methods…
