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moms shopping cart ebook cover

Landing In Moms Shopping Cart eBook

Mary McIlrath, Senior Vice President
Terrie Wendricks, Vice President
December, 2018

At C+R Research, we're often surprised and delighted by the roles kids and moms play when it comes to food purchases for their families. In this eBook we explore

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Agile Market Research eBook

A Guide to Agile Market Research eBook

Erin Barber, Senior Vice President December, 2018

Agile research is here to stay.

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Focus Groups Aren't Dead eBook Cover

Focus Groups Aren't Dead eBook

Kat Figatner, Senior Vice President December, 2018

Focus Groups Aren't Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology.

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The New Independents eBook cover

The New Independents eBook

Dave Mastrofski, Vice President December, 2018

What do you think of when you hear the word "singles?" There seems to be a marketing blind spot—that is—the rise of the single adult majority.

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exploring millennial parents eBook cover

Exploring Millennial Parents eBook

Mary McIlrath, Senior Vice President December, 2018

Recently, there has been a great deal of discussion regarding marketing to millennial parents.

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mythbusting digital assumptions about kids ebook cover

Mythbusting Digital Assumptions About Kids eBook

Mary McIlrath, Senior Vice President December, 2018

Our Senior Vice President of YouthBeat®, Mary Mcllranth, took a deep dive looking into the digital assumptions many of us have about kids. In this eye-opening eBook, Mary dispels several myths regarding digital usage among kids between first and fourth grade.

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