Along with quantitative and qualitative methodologies this eBook also sheds light on a hybrid of quant and qual read from social listening. The agility of social listening allows us to capture large volumes of qualitative data and quantify them through the power of text analytics. It is quick, inexpensive, and effective which makes it a great supplement to traditional methods.
Focus Groups Aren't Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology.
Mary McIlrath, Senior Vice PresidentDecember, 2018
Our Senior Vice President of YouthBeat®, Mary Mcllranth, took a deep dive looking into the digital assumptions many of us have about kids. In this eye-opening eBook, Mary dispels several myths regarding digital usage among kids between first and fourth grade.