Along with quantitative and qualitative methodologies this eBook also sheds light on a hybrid of quant and qual read from social listening. The agility of social listening allows us to capture large volumes of qualitative data and quantify them through the power of text analytics. It is quick, inexpensive, and effective which makes it a great supplement to traditional methods.
Focus Groups Aren't Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology.