Focus Groups Aren't Dead eBook Cover

Focus Groups Aren't Dead eBook

Kat Figatner, Senior Vice President December, 2018

Focus Groups Aren't Dead. In fact, focus group are alive and well. However, for you, maybe focus groups have become an outlawed approach by your company, but why? The key is knowing when a focus group is a right approach and when you are better off with a different methodology.

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The New Independents eBook cover

The New Independents eBook

Dave Mastrofski, Vice President of DIY Solutions December, 2018

What do you think of when you hear the word "singles?" There seems to be a marketing blind spot—that is—the rise of the single adult majority.

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exploring millennial parents eBook cover

Exploring Millennial Parents eBook

Mary McIlrath, Senior Vice President December, 2018

Recently, there has been a great deal of discussion regarding marketing to millennial parents.

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mythbusting digital assumptions about kids ebook cover

Mythbusting Digital Assumptions About Kids eBook

Mary McIlrath, Senior Vice President December, 2018

Our Senior Vice President of YouthBeat®, Mary Mcllranth, took a deep dive looking into the digital assumptions many of us have about kids. In this eye-opening eBook, Mary dispels several myths regarding digital usage among kids between first and fourth grade.

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CultureBeat Pulse December Issue 2 Cover

CultureBeat PULSE: December 2018 | Issue 2

Jorge Martinez, Vice President
Ashleigh Williams, Senior Research Director December, 2018

CultureBeat PULSE e-zine was developed with the goal of keeping you on the “pulse” of what’s relevant to today’s multicultural consumers.

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