So, how does the A&U consumer research tool work to collect consumer insights?
Just pick your category and study parameters, and provide your targeted brands and key attributes, approve the price, and click “go.”
What do I get with A+U NOW's market research and consumer insights tools?
Your consumer insights are readable in an intuitive online template of about twenty-five concise analytic pages, each with dozens of insightful CPG data filters, offering thousands of views of your data. The interface has simple tools for exporting complete SPSS and/or CSV data files, in addition to fully-formatted and editable PowerPoint chart decks.
How long does it take to collect consumer insights with an A+U NOW market research study?
Your A+U will launch within 24 hours of submission, and upon delivery you’ll be able to analyze, drill down, and produce professional-level reporting with the click of a button. Most interviews are completed in about 24 hours, with results available in days.
I am looking for affordable market research. How much does this cost?
Prices scale to sample size and category incidence, but basic studies can be completed for as little as $10,000.
Who is A+U NOW intended for?
A+U NOW® is built for use by multiple users across your brand, marketing, sales, consumer/shopper insights or executive teams. Its intuitive design and reporting tools are ideal for all audiences.
How much of the study is ‘canned’? What is customizable?
This robust survey and analysis is built on a carefully designed survey template, reflecting decades of C+R expertise in CPG Attitude & Usage (A&U) market research. Yet it’s still flexible enough to allow users to effortlessly customize product categories, including key brands of interest, specify audiences of interest and tailor a list of brand attributes to be measured for usage and attitude research.
Is this just ‘quick and dirty’ Consumer research?
Absolutely not! Though A+U NOW® is incredibly agile, it’s never at the cost of sample and data quality. C+R’s high standards for recruiting, processing and reporting, and the assurance of Sentinel data quality algorithm deliver reliable, repeatable results…in real time.
Can you tell me more about C+R’s CPG segmentation?
C+R’s proprietary SmartMarket™ segmentation scheme is built from a comprehensive cross-category view that identifies a distinct set of consumer archetypes based on their attitudinal approach to CPG. Coming in 2021, we will embed in every A+U NOW® study insights related to the mindset and preferences of the segments most important to your category and brand.
Are other enhancements coming to A+U NOW in 2021?
You bet! In addition to launching our SmartMarket™ segmentation, we will also add more audiences to choose from (like parents) and as well as the flexibility to add your own segmentation typing research tool.
