A+U NOW® is built on C+R’s world class Attitude & Usage (A&U) framework, with enough flexibility to customize your category structure, consumer/ shopper criteria, brands of interest, and even key attributes that you want to include.
Setting project parameters and project initiation is straightforward for all users - not just researchers! and takes only minutes to launch. After logging into the secure survey portal, customize your survey with these six easy steps:
Choose the consumer/shopper qualifications using targeted demos, time frame (e.g., purchasers in past 3 months), and your sample size.
Customize a product category by picking up to 5 CPG subcategories from over 600 options.
Choose up to 8 brands of interest to include (your brand(s) + competitors).
Select your attributes from an established list.
Use our pricing estimator to scope cost (based on incidence and study parameters). Price start at $10,000.
After you enter your parameters, your study launches immediately (most completed in 24 hours or less).
This is not “quick and dirty” research. Even though A+U NOW® is incredibly agile, it’s never at the cost of sample and data quality. Backed by the partnership of C+R and PureSpectrum. C+R’s rich heritage of A&U studies and rigorous data quality standards and PureSpectrum’s industry-leading survey platform, we employ the highest data quality standards at every step:
A+U NOW® is built on PureSpectrum’s signature sample platform. Data is carefully collected across a marketplace of vetted sample sources and rigorously monitored.
C+R’s high standards for recruiting, processing and reporting, and the assurance of our Sentinel™ data quality algorithm, A+U NOW® delivers reliable, repeatable results… in real time. That’s because A+U NOW® is built by C+R Research, a marketing insights company, not a technology platform company.
Your study takes minutes to set up, with insights in a few days
Built by seasoned market research professionals based on C+R’s rigorous design and data quality standards
Our portal is intuitive and gives you the ability to filter results on your desktop, with one-click Power Point reporting
You have the ability to define your category by grouping up to 5 subcategories
Priced less than half of a traditional custom A&U
