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Download our A+U NOW® overview document!

With A+U NOW® your results are delivered via an online portal that allows you to analyze data through dozens of embedded audience filters (such as demographics, category users, etc.). Results and finished reports export to PowerPoint and other formats with a single click.

Every A+U NOW® study includes a data mining portal and delivers ~ 25 formatted analytic pages:
  • Category Insights
    • Recency of purchase and/or consumption
    • Attribute Importance
    • Stated vs. Derived Importance
  • Purchase Channel Behaviors
  • Brand Insights
    • Awareness (unaided and aided)
    • Purchase Funnels
    • Competitive Perceptual Mapping
  • Last Consumptions/Purchase Occasion Profiles
  • Sustainability Attitudes
  • Demographic Profiles