Ashleigh joined C+R in 2013. She employs various techniques in qualitative research, moderating in both online interactive communities and in-field studies (focus groups, ethnographies, and shop-alongs). Ashleigh’s strength as a multicultural researcher lies in her ability to uncover and understand cultural influences and their impact on consumer behavior. As a member of our multicultural research division, CultureBeat, she leans on her own cultural context and expertise enabling empathic connections with consumers of various backgrounds. She has extensive experience working with multicultural teens where she harnesses her passion to uncover the thoughts and desires of the next generation. In addition, Ashleigh helps spearhead the CultureBeat PULSE ezine, which provides C+R’s POV on what’s relevant and timely about multicultural consumers.
Prior to joining C+R Research, Ashleigh worked as a Design Strategist at BrandImage Schawk Inc. She also spent 4 years collaborating with a variety of research and design firms (Kelton Global Research, Insight Product Development, and Webb de Vlam to name a few) to conduct qualitative research projects for Fortune 100 clients, Ashleigh holds her BFA in Industrial Design from the University of Illinois Chicago.