CultureBeat - Multicultural. Intercultural. Polycultural.
We all live in a multicultural world. Cultures mesh and influence each other, and the dynamics that intertwine them define today's marketplace and how consumers interact with brands around them.
Consumers seek brands they can relate to. They search out brands that are evolving in the same direction and at the same pace as the multifaceted culture we live in. Because of the multitude of influences on consumers today, brands must focus on understanding them from an individual and holistic perspective that encompasses the impact that all cultures have on each other and on the overall consumer.
C+R's multicultural research division, CultureBeatTM, will help you navigate through these new realities of the American social fabric.
WE LIVE MULTICULTURALISM
We are a team of thoughtful, expert researchers from diverse ethnic and cultural backgrounds. Our research is driven by a constant desire to uncover what makes people different across relevant cultural nuances, while uncovering global realities that apply to everyone.
Whether you're looking for a Total Market strategy, or to gain a deeper understanding of specific cultural segments, we've got you covered.
We're deep thinkers, nimble and innovative in our approach to research. We're not afraid to rely on creative and out-of-the-box approaches to truly understand the world of continuously transforming multicultural consumers.
We know these people; we are these people. We go beyond research to add context based on our own background and experiences in order to provide our clients with a greater depth of understanding and connection with their customer.