overview Retailers across all industries saw significant shifts in traffic and purchases during the pandemic. This was certainly true in the pet industry. As pet ownership increased, pet product manufacturers often benefited from increased sales, as did many retailers of pet products. Gains in new customers and increased purchases are exciting for any brand, but…
overview In recent years, sparkling water has become increasingly popular, and sales are expected to continue to grow. People of all ages enjoy sparkling water; however, needs and values often differ by age group. So, what do you do if you’ve created a kid-centric sparkling water product and want to ensure that it appeals to…
overview A multi-national home care goods company came to C+R seeking a deeper understanding of the role their air care product played in the marketplace and consumers’ homes and lives. The company wanted to know which product features were most important to consumers and how the product was used and perceived; they hoped this research…
overview Often, the characteristics that separate competitive brands in consumers’ minds are subtle and highly subconscious – yet deeply important. Brands rely on these differences to set themselves apart and entice consumers to buy. So how does a brand dig deep to discover the unique aspects of their brand that standout in customers’ minds, especially…
overview A frozen foods manufacturer interested in expanding its offerings to include Asian meals and appetizers needed to first understand customers’ attitudes toward these foods. The company was the current share leader in the kindergarten through high school channel for pizza, but their Asian meals and appetizers were undeveloped in this channel. They looked to…
overview A technology-driven brand known for innovation teamed up with C+R to develop ground-breaking hair tools for a well-saturated, multi-billion-dollar beauty industry. Of the brand’s two products, the first was already available in the market and needed refinement; the second was a highly confidential working prototype. To help refine both products, the brand called on…
overview The sale and consumption of frozen foods saw tremendous growth amid the COVID-19 pandemic through a combination of new category buyers and increased purchase volume. The trend was driven by a number of factors, including people eating more meals at home, cooking fatigue, heightened stock-up behaviors/trip consolidation, longing for comfort food/nostalgic flavors, growing financial…
overview Effectively managing personal finances is an important milestone on the path to independence. As members of Gen Z approach this stage of life, they’re looking around to see what tools and institutions fit their financial needs and values. Our client, a major financial institution, recognized that in order to reach this cohort, they needed…
overview A major soft drink company was ready to bet big on their iced tea brand starting with a new campaign. The company wanted the campaign to revolve around a social issue but wasn’t sure which cause would resonate most with their target audience – Gen Z consumers. To get inside the minds of these…
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
