overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
overview Our client, a nonprofit organization, wanted to understand what drives interest in STEM-related fields among teens to help develop programs that would encourage more teens to choose science as an area of interest and potential career. C+R’s challenge was to identify the most impactful ways to encourage the exploration of STEM subjects after high…
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview A medical and research non-profit was developing a strategic plan to grow their base of charitable donors. To help with this initiative, they sought to gain a thorough understanding of the different motivations to support charitable organizations, as well as general attitudes and emotions associated with the act of giving. C+R created a multi-phase…
overview The use of brand and organization websites in the durable goods space depends on the information we’re looking for from the site. This user experience (UX) is vastly different between consumers, tradespeople, and those using it for sales support. Understanding the composition of a website’s audience and the key elements they’re looking for can…
overview An established food manufacturer was looking to contemporize its strategic brand story to reach a new generation of shoppers, while also appealing to their current core consumers. C+R developed a two-phase qualitative research program to identify which of two concepts under consideration would most help the client modernize their brand story while also resonating…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview How can brands in a partnership present a unified messaging campaign to not only reach different groups of consumers but also communicate the individual strengths of both brands in the partnership? Two airline companies—one that was US-based and the other based in Mexico—had recently agreed to form an alliance. The brands sought to attract…
overview A concern for the environment, including the depletion of natural resources, continues to trend upward in the United States; however, this does not always lead to a decrease in the use of environment-degrading resources. For example, in some areas of the country, the demand for natural gas is outpacing supply. This has led some…
