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Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company
overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…
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UX Prototype Testing of an eCommerce Website Redesign
overview A grocery retailer had created a new online grocery shopping site prototype and needed feedback from shoppers to optimize the offering and set it apart from both competitors and a parent site. C+R first gathered a benchmark understanding of the current shopping user experience (UX) before conducting a website prototype test via live, remote…
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Cognitive + Emotional Responses = Holistic Insights
C+R Partners with The Rational Heart to Measure Emotional Responses for Deeper Insights C+R is committed to exploring cutting-edge methods that empower our clients to gain a profound understanding of consumer motivations and mindsets. Our primary goal is to move past surface-level expressions and statements to evaluate the deep emotional responses of consumers. By revealing…
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Driving Growth in the Sparkling Beverage Market: Insights from A&U and Emotional Analytics
overview Our client, a leading beverage brand, wanted to develop a comprehensive strategy for the refreshment beverage category. Specifically, previous research had shown that consumers turn to sparkling beverages when seeking a healthier option, with a goal of cutting down sugar. But health benefits seem to fade over time and without fulfilling other needs, consumers…
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Enhancing Restaurant Loyalty Program Tracking with Emotional Insights
overview Our client, a well-known restaurant, has been conducting an annual tracking study to assess their loyalty program. This research is conducted among both current program members as well as non-members to understand its strengths and weaknesses with particular emphasis on its features. The results are put into the context of competitive loyalty programs. However, after…
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Unveiling the Needs and Emotions of Prospective Online University Students
overview The world of higher education has continually evolved to meet the changing needs of people. In particular, the continuous advancement in technology, coupled with increasing acceptance and demand for flexible education, has driven the growth and development of online universities over the past few decades. Our client, an online university, provides a flexible, accessible…
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Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog
overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…
