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Unveiling the Needs and Emotions of Prospective Online University Students
overview The world of higher education has continually evolved to meet the changing needs of people. In particular, the continuous advancement in technology, coupled with increasing acceptance and demand for flexible education, has driven the growth and development of online universities over the past few decades. Our client, an online university, provides a flexible, accessible…
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Segmenting Dog Owners by Those Seeking Quality Ingredients for Their Dog
overview In response to the dynamic shifts within the dog food industry, characterized by the ongoing humanization and premiumization trends, our client, a major dog food manufacturer, was planning a strategic research initiative. The goal of this comprehensive initiative was to dive deeply into the nuanced preferences and behaviors of dog owners, specifically focusing on…
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Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
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Determining the Best Menu Option Based on Unconscious Behaviors
overview Our client, a leading fast-food restaurant, wanted to improve the ordering experience at its restaurants while introducing/highlighting several new innovative menu items. To obtain the consumer perspective, research was needed to gain an in-depth understanding of menu creative executions, ability for consumers to identify new menu items, and to determine the overall best menu…
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Helping to Develop Messaging Strategies for People at Higher Risk of Suicide
overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…
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Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help
overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth. This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…
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Addressing the Needs of Passengers with Disabilities
overview As one of the leading transportation companies in the U.S., our client wanted to build on the accommodations offered to passengers with disabilities. To achieve this goal, our client assessed potential innovations to better serve the needs of this audience. To best inform these decisions, this transportation company chose to partner with C+R Research…
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Helping a Retailer Organize Its Departments to Meet Shoppers’ Needs
overview Our client, a leading retailer that serves the needs of rural shoppers, operates stores with a wide variety of departments. Given the diverse number of departments, there was a desire to learn more about how key departments should be organized based on shoppers’ main purchase decision criteria. Their goal was to use the results…
