YouthBeat Speaks!

The BLM Movement and Youth

Liz Dibley, Quantitative Analyst

While we’ve seen the corporate responses to the more recent demonstrations related to police brutality and the Black Lives Matter movement, one must consider the impact on the nation’s youth. Kids…

Congratulations, 2020 Grads!

Mary McIlrath

At YouthBeat®, we consider our respondents to be part of our family. We couldn’t be prouder of the latest crop of high schoolers who are graduating this spring.

Youth + Family Trends Update From YouthBeat

Mary McIlrath

If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the…

Youth and the Social Impacts of Coronavirus

Mary McIlrath

Life for youth in the U.S. has changed dramatically in the past few days. Many school districts have closed; in some states, all of them. If your brand serves youth, or you know a school-aged…

YouthBeat’s Take on Toy Fair 2020

Mary McIlrath

It’s the year of inclusivity and sustainability on the toy front. We were impressed—the toy community has been listening to insights of the sort YouthBeat® provides.

Are Gen Z and Millennials Ready for Real Estate Purchases?

Christopher M. Castillo, Digital Marketing Manager

Our YouthBeat® team was recently asked a question on social media from a real estate agent regarding what our research says that might help market real estate services better to Millennials and Gen Z.

Tech Takes Its Foot Off the Kid Gas Pedal: Consumer Electronics Show 2020 Recap

Mary McIlrath

What’s been interesting for YouthBeat® to observe over the last couple of years is how technology development has changed course. For most of the 20-tens, the race was on for toy and technology…

YouthBeat's 2019 Year in Review

Mary McIlrath

The turning of one year into another is a good time to reflect—in a child’s world in the U.S., the advancing of the school year over the summer may be the more relevant measure of milestones, but we…

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