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Toy Fair Recon 2017 – Major Trends in the Toy Industry

Toy Fair Recon 2017 – Major Trends in the Toy Industry

Mary McIlrath, Senior Vice President

The YouthBeat team once again attended Toy Fair in New York, and it was another exciting year!  There’s a lot going on in the toy space, and here are a few of our favorite themes:

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2016: The Year in Review of Youth

2016: The Year in Review of Youth

Mary McIlrath, Senior Vice President

Many adults on social media have declared themselves glad to be done with 2016.  For youth and their parents, there were certainly moments of angst and uncertainty, but also moments of inspiration…

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A New Year, Introducing a New Generation

A New Year, Introducing a New Generation

Here at YouthBeat, we’re always keeping our eyes on the shifting nature of youth generations. We recognize these generations are shaped not just by birth rates and demographic trends, but also by the…

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Lessons from The Beginning of Life: Shaping Future Generations

Lessons from The Beginning of Life: Shaping Future Generations

Mary McIlrath, Senior Vice President

Just before this Thanksgiving, my family welcomed a baby girl into our hearts and home.  As I sat there holding my new niece, I couldn’t help but wonder what this experience of joining our world…

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Brands Capitalize on Youth Influencing Parents

Brands Capitalize on Youth Influencing Parents

Jane Ott, Senior Vice President

The more technology proliferates our lives, the more native kids become to any aspect of technology, often putting them in the position of being the in-house “experts” and helping mom and dad with…

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Youth Marketing Strategy Recon

Youth Marketing Strategy Recon

Mary McIlrath, Senior Vice President

At YouthBeat, we’ve known Millennials since they were children, and now we are deeply familiar with Gen Z.  Recently, we contributed to Voxburner’s Youth 100 USA Report 2016, the…

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In the Era of Millennials and Stay-at-Home Dads, Has Parenting Fundamentally Changed?

In the Era of Millennials and Stay-at-Home Dads, Has Parenting Fundamentally Changed?

Mary McIlrath, Senior Vice President

n an homage to modern dads, on Father’s Day this past June, Chicago columnist Heidi Stevens called out the softer, more caring adults that are portrayed in the media today.

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C+R Blog

Rio: Inspiring Golden Opportunities

The 2016 Summer Olympics have come to an end and will be remembered as the event with awe-inspiring stories of hard work, dedication, amazing feats and chasing your dreams. During the past 16 days of…

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