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C+R Blog

Is Pokemon Go for Kids?

Mary McIlrath, Senior Vice President

It’s rated “E” for Everyone and has taken the world by storm in the few weeks since its launch. Unquestionably, Pokemon GO represents a breakthrough in augmented reality for adults. But, what is this…

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C+R Blog

Generation Z Infographic: Summer Fun and Back to School Shopping

Mary McIlrath, Senior Vice President

It’s summertime, and from preschoolers to teenagers, the youth of America are soaking up the sun and enjoying their vacations. Our YouthBeat team has put together an infographic to show you…

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C+R Blog

Trending: Ongoing Kid, Tween and Teen Feedback Panels

Mary McIlrath, Senior Vice President

Target made headlines in the July 2016 issue of Bloomberg Businessweek for turning to youth advisors to help them reconfigure their clothing offerings for kids. By doing this,…

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C+R Blog

Pearls of Wisdom: Millennial vs. Gen Z Editio

Spring is graduation season – a time of caps, gowns, diplomas, and graduation speeches, where speakers pass down ‘wisdom’ to the graduates.

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How “Z” Are You?

How “Z” Are You?

Mary McIlrath, Senior Vice President

Here at YouthBeat, we’ve been surveying youth for more than a decade.  We had Millennials in our data set when they were teens, and we have Generation Z now.  This gives us the unique…

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Honoring National Reading Month

Honoring National Reading Month

Here at YouthBeat®, we value the importance of reading, and like those famous words from Dr. Seuss in Oh, The Places You’ll Go!, we believe reading is the gateway to a better future.

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Kid Snacking Trends for 2016

Kid Snacking Trends for 2016

Mary McIlrath, Senior Vice President

One of the questions we at YouthBeat® routinely get asked is, “What trends are impacting kids’ snacking?”  Over the last few years, we’ve seen a few things going on that food producers need to know…

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Kids, Tweens, and Teens at the Holidays 2015: Toy and Gift Wish List Results

Kids, Tweens, and Teens at the Holidays 2015: Toy and Gift Wish List Results

Mary McIlrath, Senior Vice President

Coolest wish list toys!  Holiday wish list alert!  Tech toys kids want!

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