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Lessons from The Beginning of Life: Shaping Future Generations

Lessons from The Beginning of Life: Shaping Future Generations

Mary McIlrath, Senior Vice President

Just before this Thanksgiving, my family welcomed a baby girl into our hearts and home.  As I sat there holding my new niece, I couldn’t help but wonder what this experience of joining our world…

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Brands Capitalize on Youth Influencing Parents

Brands Capitalize on Youth Influencing Parents

Jane Ott, Senior Vice President

The more technology proliferates our lives, the more native kids become to any aspect of technology, often putting them in the position of being the in-house “experts” and helping mom and dad with…

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Youth Marketing Strategy Recon

Youth Marketing Strategy Recon

Mary McIlrath, Senior Vice President

At YouthBeat, we’ve known Millennials since they were children, and now we are deeply familiar with Gen Z.  Recently, we contributed to Voxburner’s Youth 100 USA Report 2016, the…

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In the Era of Millennials and Stay-at-Home Dads, Has Parenting Fundamentally Changed?

In the Era of Millennials and Stay-at-Home Dads, Has Parenting Fundamentally Changed?

Mary McIlrath, Senior Vice President

n an homage to modern dads, on Father’s Day this past June, Chicago columnist Heidi Stevens called out the softer, more caring adults that are portrayed in the media today.

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C+R Blog

Rio: Inspiring Golden Opportunities

The 2016 Summer Olympics have come to an end and will be remembered as the event with awe-inspiring stories of hard work, dedication, amazing feats and chasing your dreams. During the past 16 days of…

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C+R Blog

Is Pokemon Go for Kids?

Mary McIlrath, Senior Vice President

It’s rated “E” for Everyone and has taken the world by storm in the few weeks since its launch. Unquestionably, Pokemon GO represents a breakthrough in augmented reality for adults. But, what is this…

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C+R Blog

Generation Z Infographic: Summer Fun and Back to School Shopping

Mary McIlrath, Senior Vice President

It’s summertime, and from preschoolers to teenagers, the youth of America are soaking up the sun and enjoying their vacations. Our YouthBeat team has put together an infographic to show you…

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C+R Blog

Trending: Ongoing Kid, Tween and Teen Feedback Panels

Mary McIlrath, Senior Vice President

Target made headlines in the July 2016 issue of Bloomberg Businessweek for turning to youth advisors to help them reconfigure their clothing offerings for kids. By doing this,…

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