contributors to this guide INTRODUCTION The COVID-19 pandemic has radically changed the way Americans shop. Shortages in popular and essential products like toilet paper, hand sanitizer, and canned food drove many to try new brands and stores. Lines and social distancing restrictions led some who generally visit multiple locations to opt for one-stop shopping. And…
LIKE YOU, C+R RESEARCH HAS BEEN MONITORING DEVELOPMENTS IN THE ONLINE AND BRICK-AND-MORTAR GROCERY SPACE. Daily headlines announcing a seismic shift in the industry drive home the urgency of understanding omnishoppers and managing touchpoints that will drive their decision-making now and in the future. Three shopper personas Brick-and-mortar only This is Brock. He’s a brick-and-mortar-only…
this event has ended. please complete the form to view the recording. During this Emerge Smarter webinar, watch as our shopper insights expert, Kathleen Blum as she unveiled C+R Research’s new proprietary Shopper Segmentation. Gain valuable insights into shoppers’ thoughts, needs, and behaviors in the food, beverage, and household categories. In this webinar:
this event has ended. please complete the form to view the recording. In today’s environment of uncertainty, now more than ever, it’s critical to deeply understand the shopping experience. Join us for a webinar that will feature C+R’s shopper insights experts, joined by our partner, Retail Aware. In this webinar: Join them to learn how you can…
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
