Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences

overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….

shopper market research: Adapting to a Post-COVID Marketplace

shopper market research: Adapting to a Post-COVID Marketplace

contributors to this guide INTRODUCTION The COVID-19 pandemic has radically changed the way Americans shop. Shortages in popular and essential products like toilet paper, hand sanitizer, and canned food drove many to try new brands and stores. Lines and social distancing restrictions led some who generally visit multiple locations to opt for one-stop shopping. And…