Shopper Insights
filter by Industry Research Service
Unlocking the Power of Product Display Pages for Enhanced Shopping Experiences
overview Our multinational consumer package goods (CPG) client faced the challenge of understanding the impact of product display pages on a major grocery retailer’s website. Anticipating a push towards variated pages, they sought to present a research-backed perspective on which type of product display page (unvariated, double variated, or hybrid) provides the best shopping experience….
shopper market research: driving a trifecta win
introduction Shopping today, from groceries and gadgets to clothing and cars, has become more complex than ever as product options proliferate and channel options explode and evolve. Navigating this new omnichannel landscape can pose a real challenge for manufacturers and retailers alike. We can help. C+R’s ShopperEyes consultants are experts in bringing forth a win-win-win…
shopper market research: Adapting to a Post-COVID Marketplace
contributors to this guide INTRODUCTION The COVID-19 pandemic has radically changed the way Americans shop. Shortages in popular and essential products like toilet paper, hand sanitizer, and canned food drove many to try new brands and stores. Lines and social distancing restrictions led some who generally visit multiple locations to opt for one-stop shopping. And…
e-Commerce Shopper market research
LIKE YOU, C+R RESEARCH HAS BEEN MONITORING DEVELOPMENTS IN THE ONLINE AND BRICK-AND-MORTAR GROCERY SPACE. Daily headlines announcing a seismic shift in the industry drive home the urgency of understanding omnishoppers and managing touchpoints that will drive their decision-making now and in the future. Three shopper personas Brick-and-mortar only This is Brock. He’s a brick-and-mortar-only…
