Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.
Just what is an altbash, you may be asking? Think of it as the Alice in Wonderland “very merry unbirthday” for the 21st century. Altbashes are celebrations for events outside traditional milestones or occasions, like divorces, adopting a pet, or paying off a significant loan. And they’re projected to be a trend for 2022.
Read how C+R Research partnered with the Association of Genuine Alaska Pollock Producers (GAPP) to help understand consumers’ perceptions of Surimi Seafood. This research identified several areas of opportunity, including that education, activation, and in-store promotion are necessary to raise consumer awareness of imitation crab (surimi) products and the ways to use them.
Have you ever gotten a package stolen from your porch? If so, you are not alone. It is a huge problem nationwide. Read more about this in this article by The New York Times which references stats from C+R Research. "Forty-three percent of Americans shopping online experienced package theft last year, up from 36 percent in 2019, according to a recent market research study. Of that 43 percent, almost two-thirds reported packages having been stolen more than once."
Ecommerce continues to grow at a rapid pace as millions of American consumers opt for the convenience of online shopping. But with that convenience comes the risk of package theft, which continues to be a problem in cities and neighborhoods across the country.
If you earned a graduate degree in Business in the 2010s or 2020s in the Midwest, chances are you had to sit through one of my guest lectures along the way. Some of you have even taken, or will take, the classes that I teach. Some of my colleagues at C+R are also on the regular rotation for guest lecturing at universities—you may have come across my business partners Paul Metz, Sharon Seidler (retired), Bob Relihan (retired), or others.
On September 30, 2020, C+R Research hosted a Back-to-School Consumer Roundtable discussion to explore parent and family experiences, mindsets, and behaviors during this remarkable mid-pandemic, back-to-school season.
Consumer Costs of COVID-19
If you’ve noticed higher prices at the checkout aisle since COVID-19, you’re not alone. Americans across the country have been paying more for staples such as meat, eggs, and poultry as well as everyday household goods. Grocery prices skyrocketed beginning in March and still haven’t fallen to pre-pandemic levels.
In order to find out how Americans have been adjusting to higher prices, we surveyed 2,040 consumers and asked them how COVID-19 has affected their budget, shopping habits and diets.
