COVID-19 Research: We’ve stayed in tune with consumers for you. View our live consumer panels and proprietary research studies. »
Ecommerce continues to grow at a rapid pace as millions of American consumers opt for the convenience of online shopping. But with that convenience comes the risk of package theft, which continues to be a problem in cities and neighborhoods across the country.
If you earned a graduate degree in Business in the 2010s or 2020s in the Midwest, chances are you had to sit through one of my guest lectures along the way. Some of you have even taken, or will take, the classes that I teach. Some of my colleagues at C+R are also on the regular rotation for guest lecturing at universities—you may have come across my business partners Paul Metz, Sharon Seidler (retired), Bob Relihan (retired), or others.
On September 30, 2020, C+R Research hosted a Back-to-School Consumer Roundtable discussion to explore parent and family experiences, mindsets, and behaviors during this remarkable mid-pandemic, back-to-school season.
If you’ve noticed higher prices at the checkout aisle since COVID-19, you’re not alone. Americans across the country have been paying more for staples such as meat, eggs, and poultry as well as everyday household goods. Grocery prices skyrocketed beginning in March and still haven’t fallen to pre-pandemic levels.
In order to find out how Americans have been adjusting to higher prices, we surveyed 2,040 consumers and asked them how COVID-19 has affected their budget, shopping habits and diets.
On August 5, 2020, we hosted our seventh Consumer Connections Panel to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic. In this latest session, we focused on how the pandemic has shifted their travel and summer plans this year. In addition, we completed a survey at the same time with 300 additional consumers to better understand the magnitude of these shifts and changes.
Here are five takeaways of what we learned.
At C+R Research, we continue to be committed to helping you connect with consumers in a meaningful way during the COVID-19 pandemic. But now that consumers have settled into this new normal, what’s next? We provided our clients with opportunities to hear from consumers about new topics that are important to them during this time.
On June 8, 2020, The New York Times published research with epidemiologists, predicting when they will feel personally comfortable with a range of everyday activities. This begged the question to us of how their attitudes and expectations would compare to the U.S. general population. Would the doctors be more conservative, or more ready to embrace some form of normal? We tapped our ongoing consumer surveys to find out.
