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YouthBeat YearBook 2016: An Inside Look
About This Webinar The Yearbook is the annual capstone publication of our YouthBeat subscription service, and the 2016 edition was released on April 1 (no fooling!). Mary McIlrath, Ph.D., head of C+R’s Youth + Family practice, presents a sneak peek at what subscribers receive between its pages:
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Uncovering a Marketing Blindspot: The Rise of the Single Adult Majority
About This Webinar In September 2014, the U.S. Census reported that for the FIRST time in U.S. history, single adults outnumber their married counterparts. This trend is here to stay, but a question dawned on us – if over 50% of the population is single, then why does it seem like the majority of marketing…
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Groundbreaking New Community of Millennials
About This Webinar Find out about a new innovative research community of Millennial consumers. C+R Research has partnered with The Agency, an integrated strategic communication firm within the University of Florida’s College of Journalism and Communications, to create a unique research community targeting 18-34 year olds. This mobile first community was developed by Millennials for…
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Keys to Winning with Emerging Consumer Targets
About This Webinar As consumers’ needs change and shift, it’s critical that brands keep pace. In this webinar, Mary McIlrath, Ph.D. will focus on two important but distinct targets – Millennial parents and one of the largest segments of the US population, single adults. Mary will cover at a high level:
