Lynne Bartos, Vice-President, joined C+R Research in December 2006. Lynne’s thirty+ year career as a market researcher includes supplier, client and advertising agency experience. Lynne's experience covers many industries including cable TV (both infrastructure and content), CPG, financial services, telecommunications (landline, Internet, wireless), retail, and pharmaceuticals.
Prior to joining C+R, Lynne held positions at Ipsos where she led the Cable/Media/Entertainment Practice; Draft Worldwide (now FCB) as Director of Strategic Planning & Research; Director of Research for Primestar Satellite Services. Lynne also spent five years at Home Box Office (HBO) where she spearheaded custom research studies for all of HBO's business units. Lynne also held positions at PERT Survey Research in Hartford, CT and Marine Bank in Erie, Pennsylvania. She started her market research career at Burke Marketing Research in Cincinnati.
Lynne holds a BS in Business Administration with a concentration in Marketing Research from Bowling Green.
What song would you sing karaoke to?
September by Earth, Wind & Fire (also my favorite song).
What advice do you have for others wanting to get into market research?
Start on the vendor side – this is really the way to learn everything about market research – a wise woman told me that at my first job interview. So true!
What's the best part about working at C+R?
The culture – there's really a team spirit at C+R, and a “can do” attitude. And, for the most part, I think people really enjoy working with each other – we work hard, but also play hard!
How did you get into the market research industry?
Really, no real thought put into it… knew I was going to get a BA degree, and probably something in Marketing. When I was a Freshman in college, my sister said, “why don't you go into marketing research? They do things like determine if an area would be a good location for a mall by surveying people.” Well, I declared Marketing Research as my major and never looked back!