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YouthBeat Celebrates World Emoji Day!

YouthBeat Celebrates World Emoji Day!

If you’re like us at C+R Research, then you’re probably excited for July 17th which is World Emoji Day – the day we celebrate those fun, little, digital characters that have changed the way people…

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Youth Get Physical in the Summer Sun

Youth Get Physical in the Summer Sun

Mary McIlrath, Senior Vice President

It’s summer vacation, when parents encourage their kids to take a break from the video game controller, get outside and move.  It’s an important notion, not just for burning off energy and getting…

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YouthBeat Salutes Fathers and Father Figures of All Kinds

YouthBeat Salutes Fathers and Father Figures of All Kinds

As we draw near Father’s Day this year, it’s worth noting that dads are more hands-on than ever, taking a team approach with moms to parenting.  In 2017, more than 8 in 10 dads report being “very” or…

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A Softer, Gentler Toy Fair

A Softer, Gentler Toy Fair

Mary McIlrath, Senior Vice President

Toy Fair 2018 was last week in New York, and was a pleasant surprise to YouthBeat (who is led by a somewhat tech-wary adult).  We’re excited to share some of the themes we noticed:

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Kids and Technology: A Perfect Pairing?

Kids and Technology: A Perfect Pairing?

Mary McIlrath, Senior Vice President

It was a long, strange week in Las Vegas.  Normally that sentence wouldn’t have anything to do with YouthBeat®, but last week’s Consumer Electronics Show (CES) changed all that.

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Looking Ahead into 2018

Looking Ahead into 2018

Mary McIlrath, Senior Vice President

This week American students headed back to school after their holiday break.  2017 was a dynamic year in current events, many of which will impact the lives of these kids, tweens, and teens for…

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What Kids, Tweens and Teens Want for the Holidays

What Kids, Tweens and Teens Want for the Holidays

Mary McIlrath, Senior Vice President

American children have been detailing their December holiday dreams for generations.  The first Sears Wish Book catalog was published in 1933, coincidentally, the same year my mother was born.…

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Generation Z: Socratic more than Meta

Generation Z: Socratic more than Meta

Mary McIlrath, Senior Vice President

At the Share.Like.Buy Conference this fall, we were honored to share findings from our YouthBeat® Global studies. And, we were struck by the portrait of Generation Z painted by the…

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