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Generation Z: Socratic more than Meta

Generation Z: Socratic more than Meta

Mary McIlrath, Senior Vice President

At the Share.Like.Buy Conference this fall, we were honored to share findings from our YouthBeat® Global studies. And, we were struck by the portrait of Generation Z painted by the…

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Is YouTube Stardom Not All It’s Cracked Up To Be for Today’s Youth?

Is YouTube Stardom Not All It’s Cracked Up To Be for Today’s Youth?

Mary McIlrath, Senior Vice President

Every month, we ask YouthBeat® respondents what they want to be when they grow up.  In the last few years, we’ve seen growth in STEM-based careers like “Scientist” and “Architect,” among both…

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Teens Taking the Scenic Route to “Adulting”

Teens Taking the Scenic Route to “Adulting”

Jane Ott, Senior Vice President

The Journal of Child Development recently released a study showing that modern teens are exhibiting a slower developmental path in adopting adult behaviors like dating, alcohol use, working…

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Generation Z 2017 Summer Spotlight!

Generation Z 2017 Summer Spotlight!

Mary McIlrath, Senior Vice President

It’s August already, and Back-to-School is just around the corner.  Plenty of families have already started the rush of shopping for school supplies and the all-important First Day of School new…

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YouthBeat's Youth and Parents Thoughts on Bullying

YouthBeat's Youth and Parents Thoughts on Bullying

Mary McIlrath, Senior Vice President

Here at YouthBeat, we focus not just on the products youth consume, but also on their well-being.

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YouthBeat Celebrates Dad!

YouthBeat Celebrates Dad!

Mary McIlrath, Senior Vice President

YouthBeat celebrates dads!

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YouthBeat Celebrates Moms!

YouthBeat Celebrates Moms!

Mary McIlrath, Senior Vice President

We celebrate Mother's Day and moms everywhere! Here are a few things she cares about...

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Youth Marketing Strategy London Takeaways 2017

Youth Marketing Strategy London Takeaways 2017

Mary McIlrath, Senior Vice President

The YouthBeat team was recently in London to present findings from YouthBeat Global at the Youth Marketing Strategy conference.  While YouthBeat’s fo

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