Looking Ahead into 2018

Looking Ahead into 2018

Mary McIlrath

This week American students headed back to school after their holiday break.  2017 was a dynamic year in current events, many of which will impact the lives of these kids, tweens, and teens for…

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What Kids, Tweens and Teens Want for the Holidays

What Kids, Tweens and Teens Want for the Holidays

Mary McIlrath

American children have been detailing their December holiday dreams for generations.  The first Sears Wish Book catalog was published in 1933, coincidentally, the same year my mother was born.…

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Generation Z: Socratic more than Meta

Generation Z: Socratic more than Meta

Mary McIlrath

At the Share.Like.Buy Conference this fall, we were honored to share findings from our YouthBeat® Global studies. And, we were struck by the portrait of Generation Z painted by the…

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Is YouTube Stardom Not All It’s Cracked Up To Be for Today’s Youth?

Is YouTube Stardom Not All It’s Cracked Up To Be for Today’s Youth?

Mary McIlrath

Every month, we ask YouthBeat® respondents what they want to be when they grow up.  In the last few years, we’ve seen growth in STEM-based careers like “Scientist” and “Architect,” among both…

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Teens Taking the Scenic Route to “Adulting”

Teens Taking the Scenic Route to “Adulting”

Jane Ott, Senior Vice President

The Journal of Child Development recently released a study showing that modern teens are exhibiting a slower developmental path in adopting adult behaviors like dating, alcohol use, working…

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Generation Z 2017 Summer Spotlight!

Generation Z 2017 Summer Spotlight!

Mary McIlrath

It’s August already, and Back-to-School is just around the corner.  Plenty of families have already started the rush of shopping for school supplies and the all-important First Day of School new…

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YouthBeat's Youth and Parents Thoughts on Bullying

YouthBeat's Youth and Parents Thoughts on Bullying

Mary McIlrath

Here at YouthBeat, we focus not just on the products youth consume, but also on their well-being.

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