Steve Stallard, Senior Vice President, has 25+ years of experience as team leader on C+R's largest customer satisfaction, customer migration, and awareness & usage tracking studies. Today, his experience is leveraged in projects that include tracking research as well as ad hoc studies in a variety of industries ranging from cable/telecommunications, managed cloud services, beer & spirits, quick service restaurants, home improvement, online retail, and leisure/recreation.
Steve has managed and designed research utilizing all quantitative methodologies (phone, in-person, online, & mobile) including multi-method studies. Prior to joining C+R in 1990, Steve conducted design and engineering product clinics for Saturn, Chrysler, and GM. Steve also taught Sociology and research methods at Ball State University and holds a BA in Psychology from Northern Illinois University and an MA in Sociology from the University of Toledo.
What's your favorite thing about market research? What do you enjoy about market research?
What makes Market Research interesting to me is developing a research design entailing an approach and methodology that achieves the specific and often unique goals of clients. The beauty is that the research goals and objectives of clients come to us as “snowflakes.” They are all different and require ingenuity and creativity to achieve the goals. This makes the job of Market Research interesting, changing, and …never dull!
How did you get into the market research industry?
I needed a job, and I had advanced degrees in the social sciences. These two realities led me to the marketing research industry. I had not premeditated a career in marketing research, I had planned an academic career. But when that plan changed, marketing research made sense. I found that my love of method and attention to detail facilitated my growth in my career, and well, the rest is history.
What is the best piece of advice you ever received?
Sounds typical, but 'patience' is the best advice I've ever received. As for advice it's been given to me in various forms, but "let it come to you," resonates most with me.
What is your favorite book? Movie?
“Still Life with Woodpecker” by Tom Robbins; my favorite movie: “It’s a Wonderful Life."
What are some of your hobbies?
Fishing, gardening, aquariums.