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Our Team

While everyone on our team shares a passion for understanding and authentically representing the lives of kids, tweens, teens and parents to our clients, each member brings a unique set of skills and a particular outlook that, when combined, gives YouthBeat® its complex sensibility and its research integrity. Below, please meet the dedicated group of child experts who also consider themselves youth advocates. Every project we undertake is a celebration of childhood and families.

Jane Ott, Senior Vice President & Partner

Jane Ott is the head of the custom Quantitative research of YouthBeat® and has over 16 years of experience in research with Kids, Teens, and Parents.  Jane played a key role in the development of ParentSpeak, C+R Research's online research community of parents and acts as C+R’s quantitative expert for youth and family research.   

Her experience has been fed by a diverse background in a variety of quantitative methods for youth + family research including: segmentation, brand positioning, concept, product potential, optimization research, advertising awareness, brand tracking, and customer satisfaction research.  

Since she joined C+R in 2001, these methods have been implemented in partnership with a broad spectrum of clients in industries including CPG, toy, financial, non-profit, restaurant, entertainment, and online services. 

Jane received her BBA in Marketing from University of Wisconsin, Madison. 

Jane Ott

Mimie Lund, Vice President, Qualitative Research

Bringing more than 20 years of strategic planning and market research experience to C+R, Mimie is well-versed in moderating both adults and kids, across in-person qualitative methodologies, for QSR, CPG, automotive, apparel, tech, B2B and media clients. In addition, Mimie facilitates activation workshops and ideation sessions to guide clients in turning research insights into business strategies and innovation. ​

Prior to joining C+R Research, Mimie has held Insights and Strategic Planning roles for manufacturers such as Creata Promotions, and agencies including Arc Worldwide, Geometry Global (G2) and FCB Global (Draft Worldwide). ​

Mimie’s education background includes Columbia College Chicago and the Burke Institute’s Qualitative Certification Program. Her work has been recognized by many industry awards, including a Cannes Lion Gold win.

Mimie Lund

Rhonda Eviston, Senior Research Director

Rhonda Eviston is responsible for the day-to-day management of YouthBeat®.  She has been on the YouthBeat® team since its inception and has expansive and historic knowledge of the youth and family space.  In addition, Rhonda has been a researcher for over 25 years.  She has experience in a wide range of custom quantitative methods involving concept testing, home usage tests, and customer satisfaction studies.  Rhonda has managed several large-scale tracking studies in a variety of industries including home improvement, casual dining, and entertainment.  

Before joining C+R, Rhonda was an Account Manager at Dimension Research and a Senior Project Manager at Strategic Radio Research. 

Rhonda received her BA in Communications with a concentration in Broadcasting from Illinois State University.

Rhonda Eviston