Martin Luther King Jr.’s Day is upon us one more time, and I challenge you to ask yourself: “Have I done anything to learn more about him and his vision, or to forward the movement towards a more equitable US?” 

Here, at C+R, we strive to establish partnerships that have a positive and lasting social impact.  We are pleased to support the ARF’s WIDE scholarship and diversity program. 

C+R Research has long recognized that considering the unique needs of multicultural consumers leads to more successful marketing campaigns and brands.

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As the U.S. continues to become more diverse, understanding the unique needs and desires of each multicultural cohort while striking the balance between authenticity and empathy in your marketing is paramount. Here, at C+R Research, we have long recognized this need; it’s why we’ve been researching multicultural audiences for three decades.

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 
 
In this issue of the CultureBeat PULSE, we put a spotlight on Mental Health, Black Joy, Hispanic Migration, and Diversity and Inclusivity. 

Rakshabandhan (Rak·sha Bun·dun) is a traditional Hindu ceremony that is popular among Indian families in South Asia as well as in the United States. The central focus of this annual rite or ceremony is to celebrate the bonds of sibling love and protection, specifically between pairs of brothers and sisters of all ages, starting as young as babies. 

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time. I can only imagine the initial confusion they experienced, having thought for so many years that Lincoln’s Emancipation Proclamation had set ALL slaves free and that the slaves were well aware of this.

At the start of the pandemic, some believed remote work could increase diversity for tech companies. But while working from home has increased the radius to find talent and brought tech companies to workers instead of the other way around, representation data and experts suggest remote work may not move the needle on racial representation. “This is why it’s imperative to have internal diversity and inclusion, from the beginning,” Ashleigh Williams, C+R Research’s senior research director, told The Plug.“[As] human beings, we have biases.