Even though the usual parades and weekend festivals had to be canceled due to the coronavirus pandemic, the spirit of Pride month can’t be canceled. LGBTQ people have been finding new and exciting ways to celebrate all month long. So, what has Pride looked like this year?
To provide brands with an opportunity to connect with consumers, C+R hosted an online pop-up community as a part of our COVID-19 Chronicles Consumer Connections Series. For the community, participants from across the United States shared their stories in real-time over a two-week period. A portion of these consumers also participated in a digital ethnography, chronicling their lives, behaviors, and attitudes during the current environment with videos, pictures, and text. And, all of the consumer community participants completed daily diaries to track their emotional journeys.
CultureBeat®, C+R’s multicultural division, is dedicated to keeping a pulse on the multicultural consumer.
Many might wonder if Pride celebrations are even happening this year with large gatherings out of the question, especially in major metropolitan areas. And while the country is slowly emerging from a spring lockdown due to the ongoing COVID-19 pandemic, the LGBTQ community and our allies recognize the importance of supporting one another now more than ever.
On April 16, 2020, C+R hosted another complimentary live roundtable discussion with consumers but this time we focused on the Multicultural Consumer.
We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.
Learn about the unique challenges multicultural consumers are facing during this time.
The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company.
In this issue of the CultureBeat® PULSE, we spotlight how the COVID-19 pandemic affects multicultural consumers and multicultural toys that are popular. Also in this issue, you’ll find articles on:
Access our fourth live consumer panel in our Consumer Connections series where we’ll connect you with Multicultural Consumers.
