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multicultural research pulse

CultureBeat PULSE: Sept 2021 | Issue 6

The CultureBeat PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 
 
In this issue of the CultureBeat PULSE, we put a spotlight on Mental Health, Black Joy, Hispanic Migration, and Diversity and Inclusivity. 

Shaili Bhatt, Senior Director

Rakshabandhan (Rak·sha Bun·dun) is a traditional Hindu ceremony that is popular among Indian families in South Asia as well as in the United States. The central focus of this annual rite or ceremony is to celebrate the bonds of sibling love and protection, specifically between pairs of brothers and sisters of all ages, starting as young as babies. 

Angela Roberts, Vice President

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time. I can only imagine the initial confusion they experienced, having thought for so many years that Lincoln’s Emancipation Proclamation had set ALL slaves free and that the slaves were well aware of this.

Ashleigh Williams, Senior Research Director

At the start of the pandemic, some believed remote work could increase diversity for tech companies. But while working from home has increased the radius to find talent and brought tech companies to workers instead of the other way around, representation data and experts suggest remote work may not move the needle on racial representation. “This is why it’s imperative to have internal diversity and inclusion, from the beginning,” Ashleigh Williams, C+R Research’s senior research director, told The Plug.“[As] human beings, we have biases.

Ashleigh Williams, Senior Research Director

In honor of Black History Month, we put a spotlight on our ongoing dialogue with the Black community regarding systemic racism in the U.S. following the recent Black Lives Matter movement. C+R hosted a virtual consumer panel that focused on gauging the progress of where we are six months after the murder of George Floyd.

Liz Dibley, Senior Analyst

As we celebrate Black History Month, the YouthBeat® team thought it would be a good time to check on the Black Lives Matter (BLM) movement and youth. Previously, we:

black consumer research

Amplifying the Voice of the Black Consumer, Part 3: How Brands Can Support the Black Community

This consumer panel has now ended. Please complete the form to watch this conversation.  A podcast and highlight video will be available soon.

Chris Robinson, Vice President

They are Fathers. They are Brothers. They are Uncles. They are Grandfathers. They are Cousins. And, they are even Neighbors.  All of these make up the male population of the Black family.

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