National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers. New Research Identifies Steps for Retailers and Packers to Seize Once-in-a-Generation Opportunity.

Recognize cultural differences so you can speak their language

We Live Hispanic! Culture and curiosity drive our passion to help your brands make a connection with Latino Consumers. We combine our robust research expertise with our natural curiosity and innate cultural connection to help our clients create successful marketing strategies.

Latinos are as diverse as the tiles in a mosaic, yet they come together to form a unique identity that makes them different from the general-market population.

WE ALL LIVE IN A MULTICULTURAL WORLD

Cultures are no longer separate entities, but rather influencers over each other. The variety of cultures, ethnicities and lifestyles—and the dynamics that intertwine them—define today’s marketplace and how consumers interact with brands around them.

Through a recent Mixed Methods study conducted by C+R Research's LatinoEyes^® Divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

Through a recent Mixed Methods study conducted by C+R Research's LatinoEyes^® Divison, bicultural and unacculturated Hispanics were asked how they celebrate holidays in the United States. 

The CultureBeat® PULSE is an e-zine to keep you on the “pulse” of what’s relevant to today’s multicultural consumers. Each issue is a curated group of topics that focus on the happenings in our society and marketplace and, most importantly, why it matters to your brand and your company. 
In this issue of the CultureBeat® PULSE, we celebrate Pride Month and spotlight cultural inclusion. You'll read:
 

Teens wearing rainbow backpacks, matching hats, and glittery feather boas in support of their best friends at a Pride Parade. A group of friends wearing traditional cholis and saris, who are learning dance steps for garba-raas and attending Navaratri festivals together. Strategies to celebrate inclusion— instead of just celebrating diversity—are on the rise, and we’ll explore a few examples in this piece.

The current administration, through the commerce secretary, the overseer of the Census Bureau, has proposed the inclusion of a citizenship question in the 2020 Census. The question would directly ask the U.S. citizenship status of everyone living in the nation (to be precise, it would ask, "is this person a citizen of the United States?”). The proposition has been challenged in court, and a definitive ruling on the issue has not been made; however, from a business perspective, there are advantages to avoiding asking a citizenship question.