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 “Buy now, pay later,” or BNPL programs are having a resurgence in popularity. In recent months, major retailers have announced new partnerships with trendy BNPL startups, giving shoppers the point-of-sale option of splitting the cost of purchases into equal installment payments spaced out over a predetermined period of time. BNPL platforms are now marketing their services for younger consumers who don’t have a lot of cash flow to keep up with the latest fashion, beauty, or tech trends without having to shell out the entire cost at once and being subject to high credit card interest rates. Learn more in this insightful article by TIME that cites a recent study by C+R Research.

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