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generations research shopper insights

Nancy Baum, Vice President

Supermarket Perimeter

Age plays a factor in consumer perception of clean label, according to a study from C+R Research that Lesaffre Corp commissioned. “Most consumers do not use the term clean label, nor do they have a definition for it,” said Nancy Baum, senior research director for Chicago-based C+R Research.“They don’t necessarily consider themselves to be clean label shoppers,” she said in a webinar organized by Baking & Snack, a sister publication to Milling & Baking News. “Instead, they feel that they identify more with broader values around a healthy lifestyle.” Learn more in this insightful article from Supermarket Perimeter.

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