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Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News) #2

Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News) #2

From Multicultural Marketing Resources • Feb 10, 2021

Super Bowl ads have, once again, provoked commentary from industry experts in marketing to Multicultural markets.

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Federal government wants Americans to buy groceries online, but most people on SNAP can’t

Federal government wants Americans to buy groceries online, but most people on SNAP can’t

From USA TODAY • Jan 24, 2021

Read about how 50 million Americans are struggling with food insecurity and learn about how many shoppers reported paying more for food items as USA TODAY shares stats from C+R's report:

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Surimi Seafood Study Shows Consumers Consider Wild Alaska Pollock a Plus

Surimi Seafood Study Shows Consumers Consider Wild Alaska Pollock a Plus

From Genuine Alaska Pollack Producers • Nov 13, 2020

Consumers long thought to have been put off by terminology used by surimi seafood products in the U.S.

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11 Grocery Sales You Didn’t Know to Look for Between Thanksgiving and Christmas

11 Grocery Sales You Didn’t Know to Look for Between Thanksgiving and Christmas

From Readers Digest • Nov 12, 2020

Grocery shopping is one of the many everyday activities that 2020 has made more difficult, and although most stores are well-stocked these days, you may notice your bill creeping up due to a lack o

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Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?

Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?

From Fortune • Oct 6, 2020

The advertising industry has struggled with diversity for a long time.

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As COVID-19 Triggers Resurgence In At-Home Cooking, Are Dine-In Restaurants In Trouble?

As COVID-19 Triggers Resurgence In At-Home Cooking, Are Dine-In Restaurants In Trouble?

From Benzinga • Oct 6, 2020

One of the more obvious trends playing out in the early days of the COVID-19 pandemic was consumers eating more at home than usual.

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Black-owned food businesses are seeing a surge in publicity and customers—and hope that investors are next

Black-owned food businesses are seeing a surge in publicity and customers—and hope that investors are next

From Fortune • Aug 9, 2020

Read about how black-owned businesses have been getting more publicity and customers since our recent civil unrest following the George Floyd protests. Ashleigh Williams, Qualitative Research Director at C+R Research, told Fortune. “Brands are finally starting to realize the importance of investing in understanding Black people and other minorities with them.”

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A New Era of Grocery Shoppers | Restaurant Recovery Series

A New Era of Grocery Shoppers | Restaurant Recovery Series

From Foodable | The Barron Report • May 8, 2020

Terrie Wendricks, Vice President of C+R's shopper insights division, ShopperEyes, was featured on Foodable, where she discussed the grocery and retail food industry – specifically about strategies brands should adopt during the COVID-19 pandemic. Watch it now!

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