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What makes Target so popular among Gen Z consumers?
From ClickZ • Oct 8, 2018
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Cup Noodles Clothing? Product Constellations Can Drive Brand Extensions
From Forbes • Oct 8, 2018
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The Modern Old-Fashioned Family Holidays
Mary McIlrath, Senior Vice President
Despite COVID, Brands Still Need Consumer Research to Know Where They Stand
Steve Stallard, Senior Vice President
Market Research: From Academia to Real World
Mary McIlrath, Senior Vice President
Is It OK If Your Market Research Isn’t Always Revolutionary?
Erika Hammer, Vice President
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