ShopperPulse
Where Neuroscience Meets the Shopping Aisle
Reveal What Truly Moves Shoppers—In Real Time
Understanding what shoppers say is only part of the story. It’s what they don’t say—the glances, the hesitations, the sparks of emotion—that reveals what truly drives action. ShopperPulse™ goes deeper—tracking subconscious emotional and visual responses during the shopping journey to uncover insights that traditional methods often miss.
By combining our SmartPulse™ biometric platform (powered by Immersion technology) with advanced eye-tracking, ShopperPulse helps brands decode the emotional and visual experiences that influence shopper behaviors and purchase decisions.
Why ShopperPulse?
ShopperPulse marries SmartPulse, our neuroscience tool that measures consumers’ attention and emotional resonance moment by moment with eye-tracking technology. Together, these tools provide a powerful view into shopper behavior—what they see, how they feel, and what compels them to act.
ShopperPulse =
SmartPulse + Eye-Tracking
Go Beyond Stated Behaviors
Access System 1 responses—emotions and instincts that influence decisions before shoppers can articulate them.
Capture the Shopper’s Gaze
Eye-tracking glasses reveal exactly what products, signage, or packaging grabs the shopper’s attention in real-world retail environments.
Uncover Subconscious Reactions
Measure oxytocin and dopamine brain activity to predict emotional engagement and intent—at every second of the shopper journey.
Optimize Retail + Brand Strategy
Align visual merchandising, promotions, and messaging with what truly connects and converts.
How ShopperPulse Works
questions shopperpulse can answer:
- How do shoppers feel throughout the shopping experience?
- What emotions and visuals influence shoppers at the shelf?
- Are we missing subconscious drivers of purchase intent?
- How can we better tailor packaging, signage, or store layout?
- Does our in-store activation align with how people actually shop?
Let’s Talk About Your Shoppers
Whether you’re testing a new concept, optimizing a retail strategy, or exploring what really drives shopper decisions—ShopperPulse delivers a deeper level of understanding to guide your next move.
meet our shopper experts
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Related Resources
Register Now:
Shopperpulse webinar
What Shoppers See, Think, and Feel Without Saying a Word
Thursday, July 24 | 12 PM CT
