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Kathleen Blum, Vice President

Many of us have heard of the metaverse, but very few of us know what it is, let alone all the other acronyms of AR, VR, MR, and XR that may be tossed into discussions about the metaverse. So, let’s start to unpack some of these terms in bite-size pieces, so we can begin to understand why we need to pay attention to the metaverse. 

insight shopper marketing

A Timely Discussion About the Shopper Journey

In the next Emerge Smarter webinar, we’re excited to bring together a panel of our Shopper Insights thought leaders to discuss how the shopper path to purchase continues to evolve as physical and digital worlds continue to merge.  

We invite you to join us for a 30-minute discussion led by our new VP of Shopper Insights, Kathleen Blum. Kathleen will be joined by a few of our qualitative and quantitative Shopper Insights experts to discuss: 

Kathleen Blum, Vice President

Take a look at your local grocery store shelf or gas station and it is clear that the US shopper is faced with inflation. In fact, this is the highest rate of inflation posted in the US in over 40 years. As shoppers see increases across a wide variety of goods, they begin to adjust their shopping behavior to make the most of their hard-earned dollars. So, let’s take a closer look at the impact of inflation on brands.

Kat Figatner, Senior Vice President

Journey Mapping has been getting a lot of buzz lately. At C+R, we’ve been seeing the frequency of requests for this type of project growing over the years from clients across all industries. But you may ask, “what is a journey map and what’s so special about it?”

Emily Prozeller, Vice President

In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
Without belaboring the point (because, let’s be honest, we have all heard enough about the pandemic and the “new normal”), now is an important time to re-consider known consumer insights, specifically focusing on consumer mindset and behaviors.

Kat Figatner, Senior Vice President

If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain pandemic moment in time, as the Delta variant threatens to undo the recent progress made earlier this Summer.

post covid shopping behavior

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors?

Fill out the form and watch the full-length Video recording, our 2-minute highlight video, or full-length podcast. 

In this time of rapid change across all consumer goods and services industries, as well as employment opportunities, we thought it was a good time to reconnect with consumers and shoppers.

Please watch or listen to our consumer panel, recorded live on August 5, as part of our Consumer Connection Series to: 

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