COVID-19 Research: We’ve stayed in tune with consumers for you. View our live consumer panels and proprietary research studies. »
On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain pandemic moment in time, as the Delta variant threatens to undo the recent progress made earlier this Summer.
In this time of rapid change across all consumer goods and services industries, as well as employment opportunities, we thought it was a good time to reconnect with consumers and shoppers.
Please watch or listen to our consumer panel, recorded live on August 5, as part of our Consumer Connection Series to:
COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace. These changes in the landscape like online shopping, supply shortages, and new store formats impact how shoppers buy and how retailers react. For manufacturers, there’s increased competition for shelf space and the shopper’s wallet, as well as the need for product innovation to drive brand and portfolio growth. And, for the consumer, this same landscape is even more dynamic, with many options of what to buy and where–all shaped by the same retailers and manufacturers.
In our next webinar series, we’re excited to bring together a panel of our Shopper Insights thought leaders for a discussion on the impact that the pandemic had and continues to have on people’s shopping habits.
Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:
Age plays a factor in consumer perception of clean label, according to a study from C+R Research that Lesaffre Corp commissioned. “Most consumers do not use the term clean label, nor do they have a definition for it,” said Nancy Baum, senior research director for Chicago-based C+R Research.“They don’t necessarily consider themselves to be clean label shoppers,” she said in a webinar organized by Baking & Snack, a sister publication to Milling & Baking News.
With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods has changed radically. In reviewing the trend predictions for 2021, we hypothesize that many of these changes are predicted to remain and expand even after the immediate threat of COVID-19 passes. While shoppers’ changing behaviors were in the works before 2020, the pandemic triggered a mass acceleration in this change—and shoppers liked the new experiences.
