COVID-19 is affecting all of us: large events have been canceled; schools are closed; retailers are adjusting their operating hours or shutting their doors; restaurants are pivoting to take out or delivery; airlines are reducing operations, and states are enforcing full shelter-in-place orders. As we continue to watch this situation rapidly evolve across the country and the world, we hope that the rhythms of daily life and commerce will quickly return to normal.
We’ve all had those nights. We turn the TV on, excited to find a new show to binge or the latest movie that everyone is raving about. Fast forward 30 minutes later, you started on Amazon Prime Video, and you’re now on the Critically Acclaimed Animal Tales sub-category in the Netflix home screen with no recollection on how you got there.
The category segment is the primary platform from which CPG brand owners interact with retailers, and Category Management provides the language, process framework, and metrics for communicating all strategic and tactical recommendations to retailers.
The holiday we know as Halloween started as a pre-Christian Celtic festival called Samhain (a Gaelic word pronounced “sow-win”), annually held around the first of November to celebrate last day of harvest and to welcome in the dark half of the year. The Celts believe that, as we moved from the warmth of autumn to the chill of winter, the dead and the living worlds would overlap, and that goblins and ghouls would roam the earth again. So, dressing up as demons was a defense against any real demon you may encounter roaming the Earth; they would think you were one of them.
Experiential stores of the future are here, generating buzz with exciting and noteworthy components; it’s a welcome contrast from the ongoing losses of physical retail in news headlines.
Learn about trends in Experiential Retail from C+R’s Shaili Bhatt, Senior Research Director, Qualitative Research, in QRCA Views Magazine article “The Wonderment of Experiential Retail.”
National Pork Board Report Calls for Pork Industry to Better Meet the Needs of Hispanic Consumers. New Research Identifies Steps for Retailers and Packers to Seize Once-in-a-Generation Opportunity.
Organic has been a popular trend in the food and beverage space since the early 2000s when organically-raised fruits and vegetables first became widely available. Consumers, recognizing a connection between the environment and their health—and finding that organic produce tasted just as good as conventionally-raised, began to demand more. Today, nearly 20 years later, organic claims can be found throughout the grocery store, including in packaged foods like cereal, chips, and macaroni and cheese.
Over the years, Amazon has expanded its business to many different facets. Not all have been successful as they’ve had some failures along the way (go here if you don't believe us). However, others have succeeded and influenced other companies to reconsider the way they do business.
Here are just a few ways that Amazon has changed (or is working to change) the game as the world’s largest e-commerce marketplace:
