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Emily Prozeller, Vice President

In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
Without belaboring the point (because, let’s be honest, we have all heard enough about the pandemic and the “new normal”), now is an important time to re-consider known consumer insights, specifically focusing on consumer mindset and behaviors.

Kat Figatner, Senior Vice President

If you’ve ever participated in a poorly executed brainstorming session, you can understand why so many cartoonists make light of them.

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain pandemic moment in time, as the Delta variant threatens to undo the recent progress made earlier this Summer.

post covid shopping behavior

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors?

Fill out the form and watch the full-length Video recording, our 2-minute highlight video, or full-length podcast. 

In this time of rapid change across all consumer goods and services industries, as well as employment opportunities, we thought it was a good time to reconnect with consumers and shoppers.

Please watch or listen to our consumer panel, recorded live on August 5, as part of our Consumer Connection Series to: 

COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace. These changes in the landscape like online shopping, supply shortages, and new store formats impact how shoppers buy and how retailers react. For manufacturers, there’s increased competition for shelf space and the shopper’s wallet, as well as the need for product innovation to drive brand and portfolio growth. And, for the consumer, this same landscape is even more dynamic, with many options of what to buy and where–all shaped by the same retailers and manufacturers. 

Shopper Insights Research

A Timely Discussion About Shopper Insights

In our next webinar series, we’re excited to bring together a panel of our Shopper Insights thought leaders for a discussion on the impact that the pandemic had and continues to have on people’s shopping habits.

shopper insights ebook

The Evolution of Shopper Research in a COVID World

Over the past year, the pandemic changed most things in our lives but especially the way that people shop. Three key areas shoppers’ habits have changed are:

Nancy Baum, Senior Director

Age plays a factor in consumer perception of clean label, according to a study from C+R Research that Lesaffre Corp commissioned. “Most consumers do not use the term clean label, nor do they have a definition for it,” said Nancy Baum, senior research director for Chicago-based C+R Research.“They don’t necessarily consider themselves to be clean label shoppers,” she said in a webinar organized by Baking & Snack, a sister publication to Milling & Baking News.

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