As soon as COVID-19 proved itself to be a big deal by keeping us, and many Americans, safe at home, C+R Research developed a COVID-19 Task Force to keep a pulse on changing consumer behaviors. As we have watched the emotional roller coaster COVID-19 has been for consumers, and the term “new normal” grow in popularity, we began to wonder what the future would look like.
From March 26, 2020 through the end of April, we spoke with consumers across the country once a week to hear how the novel coronavirus and subsequent shelter-in-place ordinances have been affecting their household’s daily lives. This report brings to light the evolution of emotions consumers have experienced and what this means for your brand.
The 21st century may not have brought us into the world of flying cars, outer space living, and a robotic maid named ‘Rosie’ like it did for ‘The Jetsons’; it does, however, allow us to live in a world where some people can work from home, and conduct essential errands/tasks all from the comforts of their home. And, this has become even more apparent to me (a Technologically challenged individual), since the onset of COVID-19.
While most of the country has been in lockdown for several weeks now, consumers are without a doubt sinking into their new “normal.” Whether it be how consumers grocery shop, interact with friends and family, navigate working from home, or spend their free time, behaviors and attitudes are changing rapidly throughout this crisis. Now more than ever, some consumer behaviors are taking place for the first time, and many are being done online.
On April 30, 2020, C+R hosted our sixth and final complimentary live roundtable discussion, but this time we spoke with consumers six weeks later to see what, if anything, had changed for them during the pandemic.
We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.
Learn how your company/brand can support consumers during this constantly evolving time.
On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic. This week we met up with consumers from our first panel (conducted on March 26) to see what’s happened in the 6 weeks since we last heard from them. Here are 5 takeaways of what we learned:
Stories – when it comes to shopping during the pandemic, everyone has them! For example, right before shelter-in-place regulations hit Chicago, my husband and I stocked up on toilet paper, hand sanitizer, frozen vegetables, fresh meat, and even canned fruit (something new to us since we were always fresh fruit buyers). In subsequent weeks, we had to visit two to three stores, instead of just our normal one, because key categories and brands were out of stock.
On April 23, 2020, we hosted our fifth Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic. This week we dug deeper into how parents and families are coping with this new kind of daily life. Here are 5 takeaways of what we learned:
