Solutions to Amplify Shopper Insights: ILLUMINATOR™

THE "WHY" BEHIND CONSUMER ATTITUDES. THE "WHAT" BEHIND SHOPPER BEHAVIORS.

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components was mainly accomplished in an indirect manner. Now, we can bridge this gap with our new shopper insights product, Illuminator™.
 

I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”

There were three takeaways from this presentation:

1. Dig Deeper
2. Keep Asking Questions
3. Combining Big Data + Small Qual = Real Power

Let me first tell you the story that I heard from the presentation and then focus a little more on the third point. 

Solutions to Amplify Shopper Insights: ILLUMINATOR™

THE "WHY" BEHIND CONSUMER ATTITUDES. THE "WHAT" BEHIND SHOPPER BEHAVIORS.

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components was mainly accomplished in an indirect manner. Now, we can bridge this gap with our new shopper insights product, Illuminator™.

It’s not how many tools you have, but how you use them together.

A million years ago in my fledgling marketing research career, a small plaque sat on the desk of one of my earliest marketing research managers, that said:

“When the only tool you have is a hammer, every problem looks like a nail.”

C+R recently attended the Home Improvement Research Institute Conference in Oak Brook, IL.  While attending this conference, we heard some things about the home improvement industry and the economy in general that got us thinking. This is one industry where consumers are also producers, and the evolving consumer journey must rise to this juxtaposition.

Through our partnership with InfoScout, C+R has access to real-time receipt data, which allows us to marry actual purchasing behavior (the what) with our custom research expertise (the why). In this webinar we will illustrate how we have evolved our research methods to better address the most challenging brand and shopper research questions through leveraging the power of InfoScout’s receipt data.

Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?

How does a company make progress toward navigating the volatility in the marketplace that has become the norm? It starts with a strong shopper insights foundation.