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Shopper Insights

Blogs

ShopperPulse: A New Approach to Decode the Shopping Exp...

Smarter Segmentation Through Innovation and Collaborati...

Do We Even Need In-Store Checkouts Anymore?

Navigating Deal Fatigue: Strategies to Retain Customer ...

Navigating Dynamic Pricing in Grocery Retail: The impac...

Gen Alpha’s Growing Influence: Understanding the $28 ...

The Cost of Bad Data: Why Data Quality is More Importan...

Measuring Emotional and Neurological Responses with C+R...

Why Brands Should Prioritize Understanding Working Moms

Identifying Untapped Healthcare Benefits: Could Amazon�...

Navigating the 2024 Grocery Landscape: Insights from C+...

The Renaissance of Humor in Advertising: A Breath of Fr...

AI Dilemmas in the Grocery Sector: Opportunities for Re...

Millennial and Gen Z Omnishoppers: It’s About Experie...

The Future of Grocery Shopping: A Hyper-Personalized Ex...

Balancing Cost and Convenience: Key Trends Shaping the ...

Navigating Generational Shifts in Grocery Shopping Habi...

Going Beyond Typical: Giving the Neurodivergent Communi...

World Autism Month: Encouraging Understanding and Accep...

Grocery Retailers Have a Mixed Bag of Expectations for ...

Three Ways to Turn Recessionary Lemons into Lemonade

Are Shoppers Longing for a Simpler Time?

6 Examples of Successful Segmentation Studies

2022 Package Theft Statistics Report

The Metaverse and What it Means for Shoppers

Shopper Insights: Private Label Gains During Inflation

Journey Mapping – A Visual Way to Get Closer to Your ...

Three “Little” Ways I am a Different Consumer

2021 Package Theft Statistics Report

Creating the Trifecta with Shopper Research

Buy Now, Pay Later Statistics and User Habits

The 2021 Shopping Revolution

2020 Package Theft Statistics Report

Despite COVID, Brands Still Need Consumer Research to K...

Is It OK If Your Market Research Isn’t Always Revolut...

October 13th Is the New Black Friday

COVID-19: The Impact on Consumers’ Wallets

Revisiting COVID-19: American Consumers 60 Days Later

Consumer Trends to Stay Aware of During and After the C...

COVID-19 Pandemic: Live Consumer Panel #6 – Five ...

COVID-19: Deciphering Consumer Stories to Help Brands

COVID-19 Pandemic: Live Consumer Panel #5 – Five ...

Changes in Grocery Shopping Habits During COVID-19

COVID-19 Pandemic: Live Consumer Panel #3 – Five ...

COVID-19 Pandemic: Live Consumer Panel #2 – Five ...

COVID-19 Pandemic Impact: Observing the Effects in My N...

COVID-19 Pandemic: Live Consumer Panel #1 – Five ...

Consumer Behavior Is Shifting: Five Reasons Why You Ne...

Category Management Reinvented to Bring Shopper Insight...

2019 Package Theft Statistics Report

Halloween History and 10 Fun Facts

Is the ‘Organic’ Trend Wilting?

Ways Amazon has Transformed the Retail Landscape

The Rise of Impulse Shopping in the eCommerce World

Value Channels: The Other Opportunity

Building a Better Marketing Research Toolbox

eCommerce + Online Qualitative Research Sitting in a Tr...

Not Your Parents’ DIY: How the Economy and Technolog...

Understanding Consumer Preferences with Neuroeconomics

Clean Label Initiatives: Keep It Simple Consumers Appro...

How Market Research Can Help You Understand Consumers&#...

How Our Environment Influences What We Buy

Seven Keys to Understanding the Parent/Child Shopping D...

Navigating Your Shoppers' Journey

How to Obtain and Use Actionable Shopper Insights

Grocery Store Satisfication Survey Reveals US Regional ...

Shopper Insights at the Grocery Store

Ensure the Most Shoppers See your Communications

Lessons for Market Research from Black Friday and Cyber...

Grocery Shopping with a Smartphone

Integrating Occasion Segmentation in Shopper Insights

Understanding Your Consumers

Understanding millennials Effect on The Future of the G...

Smartphones are Changing the Shopping Experience

Apps Provide New Ground for Shopper Insights

Case Studies

Applying Behavioral Science to Help Understand Shopper ...

Optimizing Furniture Store Design with Eye-Tracking Res...

Leveraging Longitudinal Tracking for Shopper Journey

Understanding Chronic Pain Shoppers to Drive Retail Str...

From Pampering to Practicality: Segmenting Today’s Pe...

Redefining Home Textile Strategy Through Segmentation a...

Identifying Ways to Increase Website Engagement via Exp...

UX Prototype Testing of an eCommerce Website Redesign

Unlocking the Power of Product Display Pages for Enhanc...

Assessing the Physical and Digital Shopper Journey to I...

Helping a Retailer Organize Its Departments to Meet Sho...

Lottery Ticket Path to Purchase Illuminates New POS Str...

Online Community: A Hub for Innovation and Connection w...

Category Leader Optimizes Product to Reduce Costs

Identifying Beverage Shoppers’ Pain Points and Deligh...

Finding the Perfect Brand Story with Qualitative Concep...

Using Concept Testing to Identify Optimal SKU Assortmen...

Understanding the Shopping Journey for Elective Procedu...

Mapping the Shopper Journey to Optimize Merchandising S...

Shopper Insights Lead the Way to Keep Momentum Going fo...

Challenging Market Leader in the Food Storage Category ...

Consumer-Generated Ideation – Innovating the Meat...

Category Shopper Insights Drive Retailer Conversion

eComm Path to Purchase Research: Case Study for a Pet F...

Keeping the Frozen Food Momentum Going After COVID-19

Illuminator Shopper Panel Guides Category Strategies

Increasing Share By Understanding the Omni-channel Path...

Fostering Creative Thinking in a Digital Space to Elici...

Exploring the Path-to-Purchase Across a Variety of Chan...

leveraging Channel Shopper Community to Drive Collabora...

Leveraging Interactive Surveys for Packaging Renovation...

Pandemic Workaround – Virutal Shelf Sets with Sho...

Shop-Alongs Carry On Remotely During COVID-19 for a Con...

Shopper Path to Purchase Leads Innovation Strategies

Using Immersive Qualitative and Using Decision Trees to...

The Path to Purchase of Alcoholic Beverages in an Ecomm...

Turning to an Omnishopper Community to Stay Ahead of th...

Understanding How Consumers Shop for Immunity-Boosting ...

Guides

shopper market research: driving a trifecta win

shopper market research: Adapting to a Post-COVID Marke...

e-Commerce Shopper market research